B2B Content Marketing Specialist - Korea

About us Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. About the role We are looking for a B2B Content Marketer who will execute our content marketing strategy across Korea and the broader APAC region, building a high-impact content engine that drives awareness, pipeline, and product engagement for Speak for Business. With the support of the B2B Marketing Lead, you'll execute content-led demand generation campaigns that resonate with our target audience while aligning with global go-to-market initiatives. This role sits at the intersection of content, sales, and product — requiring someone who can execute with precision. As a fluent English and Korean speaker, you'll create content natively in both languages and collaborate with local translators and AI tools to adapt materials for other global markets. This is a 12-month contractor position. Depending on performance & business needs, there may be an extension. What you'll do Content Marketing & Demand Generation Drive regional content marketing for Korea and APAC, aligned with global GTM priorities Develop and manage a content calendar across blog, social, email, and event channels with a focus on clarity, consistency, and local relevance Launch and optimize email nurture campaigns; repurpose high-performing assets across formats and channels Sales Enablement & Product Marketing Create a full range of B2B sales and marketing materials: pitch decks, one-pagers, brochures, case studies, user guides, company overviews, and event presentations Work closely with the product team to develop positioning and materials the sales team can use in the field Partner with the sales team to understand what they need, deliver timely assets, and strengthen their ability to close deals Provide the right content for each stage of the sales cycle — from event invitations and intro decks to detailed case studies and competitive materials Gated Content & Lead Generation Develop high-value gated content (e.g., industry reports, whitepapers, guides) targeted at HR professionals and corporate L&D decision-makers Conduct independent research and produce original insights that position the brand as a thought leader in the English language learning and HR space Create landing page copy and campaign assets that convert Digital & SEO Content Write and manage SEO-optimized blog content that drives organic traffic and builds topical authority Collaborate closely with the Digital Marketing Manager to develop creative assets, ad copy, and landing page content for paid and organic campaigns Develop email campaign content and sequences that nurture leads through the funnel Bilingual Content & Localization Produce content natively in both Korean and English, ensuring brand voice and messaging are consistent across languages Work with local translators and AI tools to adapt content for other APAC markets Ensure all content reflects local cultural nuance while staying aligned with global brand standards What we're looking for Proven experience creating marketing content and sales materials Fluent in both Korean and English (written and spoken) — you will be creating content in both languages Strong copywriting skills: clear, concise, and adapted to brand voice Experience with email marketing, nurture campaigns, and content strategy Comfortable working cross-functionally with sales, product, and marketing teams Proactive, accountable, and able to manage multiple projects independently Nice-to-have's Experience in B2B marketing, preferably in SaaS or EdTech Understanding of HR, corporate training, or L&D markets — or genuine curiosity and willingness to become a subject matter expert SEO knowledge and experience writing content for organic search Experience designing or directing content assets such as PPTs, brochures, and guides Interest in English language learning and the education market Why work at Speak Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives. Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.