B2B Marketing Manager

Key Responsibilities:

• Strategize and execute B2B marketing campaigns to establish Innovify’s brand positioning and generate MQLs.
• Define our core ICPs and continuously refine as per market signals and sales progress.
• Continuously monitor our target ICP, partners, competitors and market trends to ensure market relevancy.
• Collaborate with sales and product teams to align messaging and support account-based marketing efforts.
• Define and execute various marketing campaigns, including partner marketing, to attract our target ICP to our online profiles and offline events.
• Produce marketing collateral with a focus on clearly communicating product value and driving engagement with target audiences.
• Manage digital marketing activities on our primary channels including LinkedIn, email, SEO/SEM, SubStack, Medium, Reddit, and other platforms.
• Must be able to define and execute A/B tests to optimize campaigns, landing pages and website conversion rates.
• Create and manage content for business audiences (case studies, newsletters, presentations).
• Organise our offline meetup events, and execute pre and post event marketing activities. We use Luma for this.
• Organise our podcast/webinars and execute pre and post event marketing activities. We use Riverside, LinkedIn Live, Spotify and Youtube for this.
• Maintain an up-to-date marketing calendar with own and other industry events.
• Grow and nurture our Futureready community to attract our ICPs, partners and influencers to drive engagement, collaboration and advocacy.
• Track campaign performance and report on metrics like ROI, CAq, CPC, ROAS, etc.
• Be smart to automate most of the above using Claude or n8n agents.

Requirements:

• Graduate/MBA in Marketing or related field.
• B2B marketing experience selling technology services to mid to large enterprises.
• Deep understanding of latest fintech, e-commerce and AI trends.
• Strong knowledge of digital marketing tools and lead generation platforms.
• Must be hands-on building autonomous agent using AI platforms like Claude, n8n or similar.
• Must be expert at using tools like UberSuggest, Google Analytics, MS Clarity, WebFlow, Brevo, Luma, Riverside, Canva, Reddit, and other tools.
• Skilled in technical SEO using GA4 and Microsoft Clarity to analyze performance, identify issues, and optimize user behavior for better organic search results.
• Excellent communication and analytical skills.
• Ability to create data-backed performance reports and translate insights into actionable strategies.

Work Setup:

• This will be remote position, but in-office working will be required as needed.
• We operate meet-up events and hence late working would be required.
• We support outcomes driven flexible working.