B2B Marketing Manager

🌍 Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech

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💙 pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future – a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.
The most iconic Ukrainian business of 2021 according to AIN.UA.
💡 This role is ideal for someone who wants to combine marketing with a strong understanding of sales. You’ll work closely with our B2B Sales and SDR teams, create campaigns and materials for new and existing clients, and help turn marketing activities into qualified leads and business opportunities.
We’re looking for a hands-on marketer who is comfortable taking ownership, testing ideas, learning from results, and improving what works.
While content is an important part of this role, success will be measured not only through reach and engagement, but also through contribution to qualified leads, sales opportunities, and pipeline.

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🎯 Your Impact Areas

• Build and execute B2B marketing and content plans for Ukraine, Poland, and Romania
• Work closely with Sales and SDR teams to understand the ICP, target accounts, decision-makers, and their pain points
• Create marketing campaigns that support lead generation, lead nurturing, and new client acquisition
• Support focused campaigns for specific companies, industries, or customer segments
• Create B2B content and sales materials, including case studies, LinkedIn content, email campaigns, newsletters, one-pagers, presentations, webinars, and email sequences
• Adapt positioning and messaging for different markets and B2B audiences
• Support retention and upsell activities for existing corporate clients
• Help improve outbound and account-based marketing activities through relevant messaging, content, and follow-up journeys
• Launch and test new marketing ideas, analyse the results, and improve campaigns based on what works
• Track the contribution of marketing activities to qualified leads, sales meetings, opportunities, and pipeline
• Keep CRM and marketing data organised and up to date together with the Sales team

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🧠 Your Superpower Stack

• 1+ year of proven experience in B2B marketing
• Experience building a B2B marketing or content strategy from scratch and implementing it independently
• Strong understanding of B2B communication, long decision-making cycles, lead nurturing, and multi-touch customer journeys
• Experience creating content and campaigns that support both new business and retention or upsell
• Experience working closely with sales or business development teams
• Ability to turn business goals and customer pain points into clear campaigns, content, and messaging
• A hands-on mindset — you can think strategically but are also comfortable writing copy, preparing materials, and launching activities yourself
• Understanding of how to measure B2B marketing performance and its contribution to qualified pipeline and revenue
• Strong ownership, self-motivation, and ability to work without waiting for detailed instructions
• Clear and confident communication skills
• English proficiency at B2 level or higher

It would be a plus if you have:

• Experience in mental health, wellness, HR tech, employee benefits, or corporate services
• Experience working across several international markets at the same time
• Knowledge of account-based marketing, demand generation, customer marketing, or partnership marketing
• Experience working with professional communities, business associations, webinars, or industry events
• A basic understanding of Ukrainian, Polish, or Romanian and confidence using translation tools when needed

This role will not be the best match for someone with a purely B2C, SMM, or general brand marketing background, or for someone who has only executed assigned tasks without building a strategy independently.

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🧩 Recruitment process for this position:

1. Introductory call with our recruiter — up to 45 minutes. A get-to-know-each-other conversation to discuss your experience, expectations, and culture fit.
2. Deep-dive interview with Sales team — up to 1 hour. A detailed conversation about your B2B marketing experience, previous campaigns, strategic thinking, and hands-on execution.
3. Final interview. A strategic conversation with our CEO.
4. Reference checks. Before extending a final job offer, we kindly ask for references from your previous places of work. These help us ensure a great mutual match and a smooth start together.
5. Offer stage. If everything aligns, we’ll proceed with an offer.

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🌍 Why Join Us?

• Huge and meaningful market: mental health across Europe & beyond
• Collaborative, respectful, and human-centered culture
• Tight-knit, mission-driven, ambitious team across 5+ countries
• Unlimited vacations & sick leaves
• Mental health support: sponsored therapy sessions and wellness programs
• Fully remote with hubs in Kyiv, Warsaw, Riga
• Coworking compensation and partially covered expenses during on-site work
• Public holidays according to your country
• Day off on your birthday 🎉
• Language learning support: Up to €150 per month for English / Polish / Romanian language learning
• Learning&Development support: Compensation for learning and professional development (qualification courses, certifications, and other relevant training)
• Physical health support: Up to €300 per quarter for expenses related to your physical health (sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)

If you're passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact - this could be your next big move.

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💬 Know someone amazing? Send them our way and if we hire them, you’ll receive up to $150 as a referral bonus! Learn more here.
💙 Join us to build smart foundations and help scale a company that truly matters.
📩 To apply: send your CV and a short note about yourself.