B2B/Product Marketing Lead

About Sweatpals Sweatpals is the community-first fitness platform turning workouts into social experiences. Backed by a16z speedrun, Patron, Kevin Hart, Pear VC, and founders of Instacart and DreamWorks Animation, we connect hundreds of thousands of "pals," hosts, and gyms through events, memberships, and social features. We're still scrappy at heart, but scaling fast. We believe working out should be joyful, social, and inclusive — not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences. Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even multi-million dollar businesses. Hosts use our platform to run their business, from ticketing and memberships to marketing tools. We're an AI-forward company. If you're excited about building real products for real communities at the intersection of technology and human connection, you'll fit right in. The Role Sweatpals is looking for a B2B / Product Marketing Lead to own the full marketing journey for our host community — from the moment a fitness entrepreneur or community leader discovers Sweatpals to the point they're a loyal advocate for the brand. You'll sit at the intersection of Lifecycle, Growth, Sales, and Product, turning what we build into reasons for hosts to join, stay, and grow with us. What You'll Own Host product marketing & feature adoption (~50%) Partner with Product on the roadmap, translating new features into clear value narratives for Hosts, and own end-to-end launch plans for new feature sets to our Host base. Run product education campaigns to gyms and studios in our CRM — own the narrative and content, and co-own conversion results, educating current event hosts on our gym & studio suite and passing any relevant leads from our own CRM to our Sales team Own thought leadership and blog strategy, building Sweatpals' voice as a trusted resource for fitness entrepreneurs. Brief the Social team on feature rollouts and how they should show up across channels that could include Instagram, Youtube, Tiktok and LinkedIn Collaborate with Engineering and Data on feature adoption tracking capabilities (event tracking, deep links). Sales & success enablement, proof point development (~30%) Develop host case studies and proof points that flex across channels — sales, email, social, and blog — to drive feature adoption and host success. Build out our Host (B2B) content library with thought leadership pieces, one-pagers, and migration guides, in partnership with our Customer Success team. Support Sales and Success with pitch decks, pricing sheets, and other materials that set them up for success. Lead production on testimonial videos, working closely with Design. Partner with Sales and Success to host B2B networking events that connect fitness industry leaders, make current hosts feel valued, and help acquire new hosts in key markets. Host communications & activation messaging (~20%) Partner with Lifecycle to build email and in-app journeys that guide B2B Hosts from first touch through activation and growth Develop strategy and regular content for a monthly email newsletter for Hosts Own the Host email/in-app rhythm, working with Lifecycle to target messaging by use case (event hosts, studios, instructors), educating hosts on our value and driving feature adoption and growth. Own onboarding education that reaches Hosts outside the product. (Product owns the in-product onboarding flow; this role owns everything around it.) What We're Looking For 6–10 years of experience in B2B or product marketing. Deep experience with B2B advertising and lifecycle marketing strategy. A self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction. Confidence owning and executing the B2B marketing roadmap end-to-end — you can tell us what needs to happen, and deliver excellent work. Reliability, accountability, and consistency — you take pride in execution quality and hitting outcomes. Experience influencing and collaborating closely with Product, Sales, Account Management, and Support. Experience at a marketplace business and/or early-stage startup, preferred. Why Join Sweatpals At Sweatpals, you'll build more than host marketing programs — you'll shape the future of how people find belonging through movement. If you're motivated by ownership, complexity, and meaningful impact, this is a place where your work will truly matter . We move fast, think creatively, and operate with high trust and high expectations. You'll thrive here if you: Want real ownership , not a narrow channel or templated playbook Are excited to build systems from the ground up — not just optimize what someone else built Want to see your work show up in real life at events, classes, in cities, and in communities all around the world Take pride in clear thinking, strong execution, and measurable outcomes Are energized by smart, motivated teammates who move fast and bring their best every day Care about helping people connect, feel seen, and live healthier lives We're still early — which means your work will have outsized impact on the company, the product, and the experiences of the Hosts in our community. If you're excited by challenge, autonomy, and a mission with heart, you'll feel at home here.