B2G Sales Manager, EU & ROW About Stark Stark builds the world’s most powerful electric motorcycles. From the VARG MX to the road-legal VARG EX & SM, our bikes have won world championships and are engineered to outperform anything with a combustion engine. We’re based in Sant Boi, Barcelona, growing fast (77% year-on-year), and building a team that will take us even further. If you want to work on a product that people are genuinely obsessed with, this is it. Stark will become the global market leader in premium motorcycles. Building premium motorcycles requires innovation and we need your help to make us succeed. Our mission is to lead the way towards a sustainable motorcycle industry, by reducing plastic and CO2 pollution. This will be achieved by building sustainable products that are superior to traditional technology in terms of Performance, Emotion and Design. The Role We are looking for a B2G Sales Manager with a strong sales background in the government sector, ideally with experience selling to military, NATO and other defence-related institutions across Europe and rest of world. This role owns the full sales cycle, from first contact through tender, trial and contract award. You will act as the bridge between demanding institutional customers and our engineering and product teams in Barcelona, and you will be the face of Stark inside the defence community in your territory. This is a hybrid role based at our Barcelona headquarters, with 50% or more of your time on the road across the territory. What You’ll Do Develop and execute sales strategies targeting government agencies, defence organisations and related institutions across your territory. Identify, qualify and build a pipeline of opportunities with armed forces, special operations units, police forces, border agencies and civil-protection bodies. Build and maintain strong, long-term relationships with key stakeholders: procurement officers, programme managers, end users, and channel partners such as defence integrators and distributors. Navigate complex public procurement processes, including framework agreements, tenders (EU and NATO procurement mechanisms included), offset requirements, and the compliance obligations specific to government and defence contracts. Plan and run product demonstrations, field trials and evaluation programmes with military and government end users. Identify opportunities for collaboration and product customisation to meet the unique operational needs of defence customers, and feed structured requirements back to our product and engineering teams. Represent Stark at defence industry events, exhibitions and trade shows, and act as an ambassador for the brand within the defence community. Maintain accurate pipeline data and forecasts in the CRM, and report regularly on territory performance against targets. What you will bring to Stark A proven track record in B2G sales, preferably in defence, security or adjacent industries such as vehicles, equipment or dual-use technology. Strong understanding of government procurement processes, tender mechanics and the regulatory landscape around defence sales, including export-control awareness. An existing network within defence and government circles, or the credibility and drive to build one quickly. Exceptional communication, presentation and negotiation skills, comfortable engaging everyone from an end user in the field to a general staff officer or ministry official. The ability to work independently and strategically, and to own a territory number. Willingness and ability to travel extensively (expect 50% or more of your time on the road) and to obtain security clearances where required. A full motorcycle licence, or the willingness to obtain one, so you can demonstrate our bikes yourself in front of a customer. Full professional proficiency in English. Additional European languages are a strong advantage. Nice to Have Prior military or government service, or hands-on experience with defence evaluation and trial programmes. Experience selling vehicles, mobility platforms or hardware with a technical sales cycle. Knowledge of, or passion for, electric mobility and sustainable technology. Ideally, you ride. Why work with us? The chance to work on a product people are genuinely passionate about A fast-growing company with real momentum A creative, international team based in Barcelona Competitive salary and benefits package Direct access to riders, race teams and the product. This is not a remote-from-the-product role Subsidized lunch in our in house restaurant Free access to our in-house gym (including weekends!) 30 days of paid vacation At Stark, we don’t just accept difference, we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. We are committed to creating an inclusive environment for all employees, and we welcome applications from every qualified candidate regardless of background. Department Sales Locations Stark HQ Remote status Hybrid About Stark Future Stark Future is on a mission to revolutionize the motorcycle industry by leading the shift toward sustainability, drastically reducing CO₂ and plastic pollution. Through cutting-edge design and unmatched performance, we delivers emotionally powerful, timelessly beautiful premium electric motorcycles that surpass traditional technology. Guided by a philosophy of innovation, quality, and user-focused simplicity, Stark combines bold ambition with a relentless pursuit of excellence. Our brand’s iconic gold logo symbolizes its full-circle approach to sustainability and its uncompromising drive to be number one.