Biomedical Marketing Manager (B2B)

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good! Job Description: Why Choose Us? As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity . Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference. The American Red Cross is seeking a strategic, self-motivated marketing manager to develop innovative marketing plans that support recruitment, deeper engagement and better customer relationships with blood drive sponsors. This position will be fully remote and be located anywhere in the continental United States. WHAT YOU NEED TO KNOW: A marketing manager will: Plan, develop, and execute comprehensive, cross-channel B2B marketing campaigns to achieve marketing objectives and strategic priorities across strategic segments that enable the organization to better support the blood transfusion needs of an increasingly diverse U.S. patient population. Serve as support for Sponsor Marketing Operations Team to include B2B marketing campaign execution, tracking and development. Serve as support to Senior Marketing Manager, Sponsor Marketing Evaluate and report program effectiveness; identify, direct, and research best channels to improve marketing effectiveness of coverage in the marketplace and potential brand enhancement opportunities to accomplish the unique needs of defined business segments and customer needs. Develop tools or systems to deliver desired customer experience and provide research-based consultation on themes and messaging. Be responsible for writing and proofing marketing tactics and providing Associated Press Style and Red Cross brand copy editing suggestions to cross-functional teams to engage and recruit sponsors. Serve as the subject matter expert for strategic marketing – evaluating existing messaging, creative, and marketing initiatives for alignment across teams and providing strategic marketing counsel, as needed, to cross-functional teams engaged in this work. Identify and implement effective and productive marketing strategies. Responsible for the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals. Use best practices and knowledge of internal and external business issues to solve complex problems. Manage timelines and budgets, ensuring high-quality production of marketing resources. Will work Eastern time zone hours, location in EST or CST ideal Approximately 10% travel may be required. WHAT YOU NEED TO SUCCEED: Bachelor's degree required Five plus years of related experience in Marketing, Advertising or equivalent field required. B2B Marketing Experience preferred. Blood Drive host experience welcomed. Demonstrated track record of developing and maintaining operational and process initiatives in support of marketing activities is required. Highly developed leadership and oral and written communication skills required. Ability to assimilate information quickly, analyze problems, and implement solutions required. Proficiency in Microsoft Office applications required with highly proficient level of expertise in Excel required. Should be self-motivated – this position is fully remote. Proven track record of developing and maintaining large-scale initiatives from the ground up in support of customer-focused direct marketing activities will be helpful to you in this role. Ability to manage multiple projects simultaneously while maintaining attention to detail. Proven success working in and fostering collaboration across cross-functional teams. Ability to identify opportunities and challenges; gather all necessary information to make a decision; implement resulting campaign strategies; and evaluate campaign performance. Comfort working with senior leadership and ability to influence without authority. Experience with prospecting/acquisition is desirable but not required. WHAT WILL GIVE YOU THE COMPETITIVE EDGE: B2B Marketing experience Proven skill in copy editing/proofreading Strong analytical skills BENEFITS FOR YOU: As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes: · Medical, Dental Vision plans · Health Spending Accounts & Flexible Spending Accounts · PTO: Starting at 15 days a year; based on type of job and tenure · Holidays: 11 paid holidays comprised of six core holidays and five floating holidays · 401K with up to 6% match · Paid Family Leave · Employee Assistance · Disability and Insurance: Short + Long Term · Service Awards and recognition SALARY INFORMATION: The salary range for this position is $94,000 - $100,000 annually. This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. Apply now! Joining our team will provide you with the opportunity to make your career a force for good! The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. ​ Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws. AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations. Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions. To view the EEOC Summary of Rights, click here: Summary of Rights