- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
- Sep 29, 2026
Job Description:
In this role, you will be responsible for deploying the Bitesize & Fruity value creation plan across Europe, CEAB and Turkey, partnering closely with local markets, cross-functional teams and regional stakeholders to drive business growth. You will lead key innovation, activation and PPA initiatives for Bitesize & Fruity, while developing best-in-class toolkits and deployment plans that enable exceptional in-market execution and deliver strong commercial results. Working alongside the Portfolio Director, you will co-lead the cross-functional Cell team for Fruity, owning and deploying the iVCP. You will also monitor Fruity Cell performance, providing insights, identifying opportunities, and driving course corrections to ensure delivery against growth ambitions.
What are we looking for?
- Proven experience in Brand Management, Customer Marketing, or a similar marketing role. Regional and/or global marketing experience is a plus
- Comprehensive commercial and operational acumen with a growth mindset.
- Excellent stakeholder management skills and the ability to drive quality business growth.
- Degree-qualified in Business, Marketing, or a related field or equivalent experience.
What will be your key responsibilities?
This role has responsibility and accountability for accelerating growth in the region by scaling regional bullets across markets through development of activity toolkits and effective integration of best practices in deployment plans. The effectiveness of this role will be built on strong regional stakeholder management and the understanding of growth drivers common across markets.
- Deliver DS1 initiatives on Bitesize & Fruity across the region: Marketing representative in QuEST process and accountable for deployment of regional toolkits
- Lead deployment of Bitesize & Fruity plans with the markets through Brand Community forums including the leadership of the Fruity Brand Community Forum
- Build Fruity portfolio strategy and develop 3YR innovation pipeline, including building out the Gummies pipeline with co-man, developing innovation concepts and deployment plans in partnership with lead market
- Manage Fruity artwork development and design in collaboration with Brand identity, as well as managing licensing on-pack
- Lead post launch evaluation and best practice consolidation and feedback into regional cell team key learnings for strategic review
- Leadership & implementation of cross-brand Bitesize & Fruity PPA & packaging innovation projects
- Leadership & implementation of cross-brand Bitesize & Fruity value leadership, PPWR/sustainability, and supply flexibility projects coming out of MACRO workstream, for example, case count optimisation, ongoing range optimisation, swing sourcing readiness etc.
- Leadership of periodic financial & market performance reporting for the Fruity cell and the management of the A&CP brand budget
Competencies:
- Strategic Mindset, Business Insight, Drives Results, Manages Complexity, Communicates Effectively , Drives Vision & Purpose
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
About Us
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.