Brand Analyst - glo

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Your key responsibilities will include:

• Drive portfolio and product strategy for Greece & Cyprus by leveraging consumer, market, and commercial insights to identify growth opportunities, set portfolio priorities, and support portfolio acceleration plans.
• Monitor and optimize brand, portfolio, and category performance, translating trends, opportunities, and gaps into actionable business recommendations, including AI-driven performance reporting.
• Lead New Product Introduction (NPI) coordination, consolidating product requirements, managing timelines, mitigating risks, and ensuring successful market deployment.
• Manage product packaging localization and compliance, coordinating cross-functional stakeholders, Legal & External Affairs approvals, and adherence to brand and regulatory requirements.
• Coordinate key stakeholders and agencies, preparing business presentations, ensuring cross-functional alignment, managing packaging projects and related budgets, and supporting product knowledge and training initiatives.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. 

What are we looking for?

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field (Master’s degree is an advantage).
• 2-3 years of experience in Marketing, Brand Management, Product Management, or a related commercial function.
• Strong analytical and strategic thinking skills, with the ability to translate data, market trends, and consumer insights into actionable recommendations.
• Project management and stakeholder coordination skills, with the ability to manage multiple priorities, timelines, and cross-functional stakeholders.
• Excellent communication and technical skills, including fluency in English and Greek, high attention to detail, and strong proficiency in Excel and PowerPoint.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.