Brand and Content Lead

Brand and Content Lead InvestEngine makes investing powerfully simple. In a market crowded with complexity, we focus on what works: unbeatable value, effortless automation, and easy-to-use, diversified ETF portfolios. With over £3 billion invested, an award-winning service, and a passionate team - we’re just getting started. About the role We’re looking for a Content and Brand Lead to help fuel our next stage of growth. This is a creative, strategic role. You’ll be leading our content and marketing strategy to drive growth across the funnel - from awareness to conversion and engagement. You’ll be executing the strategy through our talented 4-strong brand and content team. You'll have full line management of the brand and content team for the first year, covering our Head of Brand & Content's maternity leave. It's a genuine opportunity to lead a talented team through an ambitious period - including embedding a brand refresh, brand growth and product launches. This is a permanent role, and one with real scope for growth as we scale. What you’ll be doing Leading our content and brand strategy - growing our brand awareness, improving conversion by increasing trust and removing friction, and driving customer engagement and monetisation Owning our content and brand channels - website, email, newsletter, social, PR You'll be the 'keeper of the brand' within the team - owning the brand guidelines, ensuring the brand is consistent across touch points, and building and managing the process and systems to ensure this happens. The brand is currently undergoing a refresh, so you'll be launching and embedding a shiny new brand! You’ll lead marketing campaigns, ensuring that all assets are ready on time and on brand You’ll measure brand and content performance, adapting the plan based on learnings Leading our brand and content team for the first year What we’re looking for 5+ years’ experience in a brand and content role, with experience in fintech or an adjacent business category You have a clear grasp on content and marketing strategy and how to apply it throughout the marketing lifecycle, and can build and execute a content strategy from the ground up You know what good looks like for content - from landing pages to short form video - and how to get it made beautifully, effectively and efficiently You have strong project management skills to keep content production on time You’re confident leading 4 marketers effectively Strong analytical skills; the ability to measure and show the impact of your work Nice to Have You invest yourself and know the difference between a SIPP and an ETF A strong creative eye and attention to detail What We Offer Impact from day one You’ll be solving real problems that make a measurable difference to the business and our users. Room to grow We’re scaling fast, and there’s plenty of opportunity to take on more responsibility and evolve with the company. Transparent and open culture From regular team updates to open Slack channels — we keep communication honest and decisions collaborative. Supportive team You’ll join a team of thoughtful, motivated people who care about what they build and how they build it. Remote and flexible Work from wherever suits you best. We care about outcomes, not time zones. Our Hiring Process Introductory call with our Talent team Gamified cognitive assessment to understand how you think and problem-solve Hiring Manager competency screen Presentation Department Marketing Locations London Remote status Hybrid About InvestEngine InvestEngine is an award‑winning, industry‑leading investment platform that champions the use of exchange‑traded funds (ETFs). We are a team of industry experts with a passion for building great investment products. A powerful investment solution, we think everyone could benefit from using ETFs as a part of their financial strategy.