Brand & Content Manager

The Opportunity We're seeking our first Brand & Content Manager to join our founding team. This isn’t just a job- it’s a chance to define how Shepherd shows up in the market and becomes the trusted voice for startups navigating legal. You’ll work directly with the founding team to own and execute Shepherd’s content strategy end-to-end — from narrative development to distribution across channels. This role is about more than creating content; it’s about building a system that consistently attracts, educates, and converts founders. As an early member of the team, you’ll have full ownership over Shepherd’s content engine — shaping our voice, building our presence across LinkedIn, email, and startup communities, and turning insights from customers into compelling, high-performing content. This is a rare opportunity to build the content foundation for a category-defining company at the intersection of AI and legal services. What You'll Do Own Shepherd’s end-to-end content strategy across all channels (LinkedIn, newsletter, website, email, partnerships, community) Develop and refine Shepherd’s core messaging, narrative, and voice Create high-quality content that educates and converts (posts, articles, case studies, founder guides, email campaigns) Manage and scale founder-led content, including ghostwriting and thought leadership Build and execute a consistent content calendar aligned with GTM priorities Distribute content effectively across channels to maximize reach and engagement Repurpose content across formats (e.g., long-form → short-form → email → social) Collaborate with sales and growth to create content that supports pipeline generation and conversion Analyze content performance and continuously optimize based on engagement and conversion metrics Capture insights from customers, sales calls, and product usage to inform content strategy Experiment with new channels, formats, and growth loops to expand reach What We're Looking For Required 4–8+ years of experience in a Senior content marketing, growth, or a related role Proven track record of building and scaling content across multiple channels Strong writing and storytelling skills- clear, compelling, and founder-friendly Experience owning content strategy end-to-end (not just execution) Deep understanding of content distribution, not just creation Ability to translate complex topics into simple, engaging content Comfort working in a fast-paced, early-stage environment Preferred Experience creating content for startups, SaaS, fintech, or legal tech Hands-on experience with modern distribution channels, including: LinkedIn (organic and founder-led growth) Google / SEO (content strategy, keyword targeting, ranking content) AI-driven discovery platforms (e.g., ChatGPT, Perplexity, answer-engine optimization) Short-form video platforms (TikTok, Instagram, YouTube Shorts) Experience building personal or company brands on LinkedIn or similar platforms Familiarity with SEO, email marketing, and growth analytics Experience working closely with founders or executive teams on thought leadership Interest in AI, startups, and the future of professional services Essential Qualities Owner mindset - You take full responsibility for Shepherd’s content presence across channels Strategic thinker - You connect content to business outcomes like pipeline and revenue Creative storyteller - You know how to make complex ideas engaging and memorable Distribution-first - You think about where content lives and how it spreads, not just how it’s created Operator - You build systems, not just one-off pieces of content Adaptable - You iterate quickly based on data and feedback What We Offer Competitive compensation: $125,000 – $140,000 base salary Meaningful equity: Early-stage ownership with significant upside Direct impact: Own Shepherd’s voice, narrative, and brand from day one Creative ownership: Build and scale a multi-channel content engine Professional growth: Opportunity to grow into Director of Content / Brand as the company scales Mission-driven work: Help democratize access to high-quality legal services for startups Our Core Values Be Bold & Take Intelligent Risks We believe ambitious outcomes are possible. We explore unconventional ideas, test them rigorously, and act on the data- learning fast without distraction or comparison. Demand Excellence Mediocrity has consequences. We set the highest standard in our execution, judgement, and how we show up everyday- because excellence compounds. Execute Relentlessly Speed and urgency are habits that when modeled consistently and scaled through automation, become contagious across the team, the product, and our customers. Earn Trust Through Action Legal work runs on trust, not features. We earn trust by being responsive, transparent, and accountable to our customers- particularly when it’s uncomfortable. Be a Good Person We pair high standards with empathy and ambition with humanity. Respect and integrity are NOT separate from winning- they are how we win. We are an equal opportunity employer and are committed to building a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic.