Brand Director

Hiring: Brand Director Company: Rain Media Reports to: VP of Marketing and E-commerce Status: Full-time / W2 Location: US-Based / Remote Position Overview Are you a brand operator who knows how to turn strategy into a scalable storytelling engine? If you instinctively see the gap between a high-level brand strategy and day-to-day execution, obsess over operationalizing storytelling systems, and know how to turn category positioning into measurable conversion, loyalty, and long-term enterprise value, this role is for you. At Organics Ocean, we're looking for an outcomes-driven Brand Director to build, scale, and run the brand operating function inside our fast-growing DTC consumables business. The Mandate: Strategy to Execution We believe in setting our team up for success. To build the strongest possible foundation, we establish our core category positioning, differentiation, messaging architecture, and brand foundation. Your mission is to take that foundational strategy and operationalize it. This role sits at the critical intersection of cross-functional execution, continuous competitive intelligence, deep qualitative customer insights, actionable market sentiment tracking, and conversion-focused messaging. You will be responsible for translating our strategic foundation into scalable systems, ensuring continuous refinement and a cohesive brand experience across every single customer touchpoint, from hero product positioning to launch narratives. This is a high-ownership builder role. You will create the frameworks, operational rhythms, and cross-functional guardrails that enable the brand strategy to serve as a measurable lever for conversion, retention, audience loyalty, repeat purchases, and long-term trust. You will own the architecture and rollout of the brand operating system, partnering closely with Growth, Creative, and Acquisition teams to ensure every customer-facing message reinforces who we are and why customers should trust us. Who You Are: This is a hands-on, execution-focused leadership role. If you are looking for a brand stewardship role inside a mature system, a high-level theoretical strategy role, or a purely advisory, consultant-style position, this will not be the right fit. This is a rare opportunity to build the brand function, systems, operating rhythms, and 12-month roadmap from the ground up inside a scaling company. We are specifically looking for a proven DTC operator who has successfully operationalized a brand function inside a fast-scaling consumables company. Who is Organics Ocean Organics Ocean is a premium direct-to-consumer supplement brand helping people take control of their health through science-backed, clean, and highly effective products. We are building more than a supplement company; we are building a trusted wellness brand rooted in education, transparency, and long-term customer trust. This is a high-growth environment where things do not stay static. We test, optimize, iterate, and innovate quickly, and we are looking for people who thrive in a culture built on ownership, accountability, and continuous improvement. Our team is made up of high-performing operators who care deeply about their craft, move with urgency, and take pride in building something bigger than themselves. Roles and expectations are clear, feedback is direct, and strong ideas are encouraged regardless of title. The environment is collaborative and low ego, but the standards are high. Our Culture We operate in a high-growth, fast-paced environment where we constantly test, optimize, and innovate. Our team consists of high-performing operators who move with urgency and take pride in their craft. We maintain a collaborative, low-ego culture where feedback is direct, expectations are clear, and strong ideas win regardless of title. We believe our next stage of expansion requires A-players who thrive in ambiguity and hold a high bar for excellence. To learn the founder's story and more about Organics Ocean, visit our website and review our Cultural Pillars . Why Join Our Team? Rapid Expansion: Join an innovative eCommerce leader experiencing 350% year-over-year growth. True Ownership: We trust our team to lead and execute without micromanagement. We value individuals who take initiative and drive meaningful results. Elite Performance: Work alongside driven professionals in an environment built for continuous improvement and professional evolution. What You'll Own Brand Operationalization & Architecture Roadmap & Execution: Build, maintain, and execute the 12-month brand roadmap, directly aligned with the foundational strategy established Systems & Guardrails: Translate high-level brand strategy into scalable operational frameworks, creative guardrails, and implementation blueprints. Operational Rhythms: Establish cross-functional brand rituals, planning cadences, and ideation workshops to ensure brand alignment across teams. Brand Governance: Steward, protect, and continuously refine the brand voice, messaging hierarchy, trust systems, and positioning framework across all consumer touchpoints. Organic Channel Standards: Operationalize the brand voice, editorial principles, and messaging standards that guide organic social across all platforms. Cross-Functional Influence: Act as a strategic partner to Growth, Performance Marketing, and Creative teams—while this role does not directly manage these functions, you will actively influence storytelling, messaging, and absolute brand consistency. Customer Insights & Competitive Intelligence Market Pulse: Own the continuous tracking of customer perception, market sentiment, and the competitive landscape. Insight Gathering: Conduct regular customer interviews and gather qualitative data from reviews, support conversations, surveys, and community feedback. Competitive Tracking: Monitor competitor positioning, messaging strategies, product launches, and broader category trends. Actionable Analysis: Translate raw customer insights and Ideal Customer Profiles (ICPs) into data-backed recommendations that optimize product positioning, bridge trust gaps, and increase customer confidence across the business. Revenue-Driving Storytelling Commercial Narratives: Partner with Growth, Creative, and Acquisition teams to translate product strategy into compelling, high-converting customer narratives that adhere strictly to overall brand positioning. Funnel Optimization: Shape trust-based, compliant messaging frameworks that actively support CVR (conversion rate), AOV (average order value), and subscription retention. Launch Execution: Guide and operationalize the launch storytelling for hero SKUs, bundles, new product drops, and subscription tiers. Customer Education: Ensure all narrative frameworks prioritize customer education, demystifying the product to accelerate the purchase decision. Creative & Copy Collaboration Strategic Partner: Serve as a strategic partner to Creative and Copy teams, providing clear messaging frameworks, brand standards, and customer insights while protecting their executional autonomy. Freedom Within Guardrails: Establish structured messaging frameworks that give creative teams the "freedom within guardrails" to innovate without breaking brand consistency. Omnichannel Quality Control: Ensure brand voice and strategy are accurately executed across landing pages, PDPs, paid ads, email, SMS, advertorials, and educational funnels. Trust & Authority Systems Credibility Frameworks: Build and deploy scalable authority-led frameworks leveraging expert voices, educational proof points, medical/scientific credibility assets, and customer reassurance. Channel Deployment: Translate complex trust signals into easily digestible, high-impact messaging systems across paid acquisition, lifecycle marketing, PDPs, retention, and social. Authority Partnerships: Partner with Acquisition and Influencer teams to identify, onboard, and leverage key opinion leaders (doctors, athletes, physicians, and authority figures) as brand trust multipliers. Trust as an Asset: Champion customer trust as a measurable business asset, ensuring every customer-facing touchpoint intentionally reinforces credibility and long-term loyalty. Cross-Functional Leadership Connective Tissue: Serve as the central bridge between Product, Growth, Creative, Copy, Lifecycle, Customer Experience, Founder Voice, and Executive Leadership, ensuring that the brand strategy is seamlessly operationalized and consistently reflected across the entire organization. What Success Looks Like The First 90 Days: Audit & Blueprint The Brand Audit: Complete a comprehensive audit of our current brand presence across all customer-facing channels, mapping out immediate messaging inconsistencies, regulatory hurdles, and customer trust gaps. The Strategy Hand-off: Seamlessly ingest the strategic foundation and design a realistic 12-month execution roadmap—complete with risk mitigation, resource dependencies, and launch opportunities. First Rituals: Plan, facilitate, and execute your first in-person brand ideation workshop with cross-functional partners (Growth, Creative, Lifecycle) to establish new operational rhythms. Quick-Win Deployment: Author and deploy initial "freedom-within-guardrails" messaging guardrails for active paid acquisition and lifecycle channels, yielding immediate micro-wins in conversion rate (CVR) and customer reassurance. Insight Integration: Build the pipeline that embeds qualitative customer insights and competitive intelligence directly into the creative planning and product launch workflows. Within 12 Months: Scale & Systemization Company-Wide Adoption: The brand operating framework is fully operationalized and adopted across all internal departments, ensuring 100% messaging consistency without bottlenecking creative output. Systemized Storytelling: Product launch storytelling is completely standardized across hero SKUs, custom bundles, and core subscription tiers. Channel Maturity: Organic social channels operate under a highly defined, beloved brand persona, while paid media and product detail pages (PDPs) feature robust, high-converting trust and authority systems. Ritual Optimization: Cross-functional brand off-sites, planning cadences, and review loops are structured, recurring, and self-sustaining. Measurable Value: Brand is cross-functionally recognized as a primary engine for business growth, evidenced by measurable lifts in conversion (CVR), long-term value (LTV), customer repeat purchase rates, and top-of-funnel brand influence metrics. What You Bring Must-Haves 7+ Years of DTC Brand Experience: A proven track record in DTC eCommerce brand management, including informal leadership roles (such as managing agency partners, directing cross-functional projects, or mentoring staff) with the leadership maturity to scale into a formal people-management role. Consumables & Subscription Focus: Deep experience operating within consumables, wellness, food/beverage, beauty, or highly subscription-heavy brand ecosystems. Ambiguity to Execution: Proven ability to operationalize high-level strategic brand elements and build systems within fast-paced, early-stage environments. Cross-Functional Influence: Demonstrated success collaborating with and influencing Growth, Acquisition, and Performance Marketing teams without relying on formal authority. Data Fluency & Brand Economics: A highly analytical approach to brand health, with the ability to link creative output to performance metrics (CVR, LTV, retention) and brand equity metrics (Share of Voice, branded search growth, and brand lift). Trust & Conversion Architecture: Practical experience building authority-led trust systems that measurably move the needle on customer confidence and conversion. Operational Readiness: Willingness to align working hours with US time zones, regardless of geographic location. Access to a computer, a reliable high-speed internet connection, and a distraction-free remote work environment. Flexibility for limited travel as required. The Ideal Candidate The Ultimate Builder: You are completely comfortable in a "blank-slate" environment. You do not want to inherit legacy processes; you want to create the systems from scratch. You are an exceptional brand operator who naturally translates abstract strategy into scalable daily workflows. Insight Over Ego: You believe that a brand is defined by the customer, not the marketer. You continuously evolve the brand through hard consumer insights, market feedback, and data rather than personal opinion or theoretical preference. A Master Facilitator: You know how to get matrixed teams excited and aligned. You thrive when leading cross-functional initiatives, including running in-person ideation workshops and brand off-sites that turn strategy into momentum. A Social & Community Architect: You have hands-on experience developing a beloved, engaging social brand persona from the ground up, turning passive followers into a vocal, trusting community. A Category Native: You intuitively understand the unique pace, trust hurdles, and retention mechanics of consumables-adjacent verticals (such as wellness, beverage, beauty, food, or subscription brands). Offer Details This is a full-time, remote, W-2 employee position The expected annual base salary range is $120,000 to $145,000, depending on experience and location Healthcare, dental, and vision are available 10 annual paid U.S. observed holidays 401K with a best-in-class company match Exclusive employee product discounts Software Utilized by the Company ClickUp, Slack, Google Workspace, Dropbox, Triple Whale, Aspire, Canva, Everflow, Figma, Google Meets, A2X, QuickBooks Our Interview Process Our selection process involves an Application review, HR Interview, and Hiring Manager Interview. Depending on the role, candidates may also complete a Paid Project and a final interview with our Director, VP, or CEO. Because we take great care in selecting our team, our hiring timeline may adjust based on business needs to ensure the best long-term fit.