Brand Lead

Brand Lead Eldorado.gg is a leading marketplace for in-game items, accounts, and services, founded in 2018. Built by a team of 200+ professionals who care about speed, security and user experience. We support 400+ games such as Roblox, League of Legends and Fortnite, attracting more than 12+ million monthly visits and reaching a global audience every day. We value bold ideas, move fast and continuously push the boundaries of digital trading. Join us and be part of a team where your work makes a real impact! We're growing and looking for a Brand Lead to join our Marketing team. In the coming years Eldorado is committed to increasingly invest, assess and optimize activities in upper funnel, brand positioning and offline campaigns. This is an opportunity to build Eldorado’s upper funnel strategy from the ground up in the US and expand globally. You'll own our brand strategy, 360 campaigns (including offline), organic content and community management globally. From positioning and campaign development to budget and team leadership, making sure everything we do ladders back to the business objectives and shows up as a genuine challenger brand. You will manage a team of several people and report to our CMO. 👉 POSITION BREAKDOWN Champion customer and market insight to deepen understanding of our audience, category dynamics and competitive landscape; Translate brand positioning into a clear and effective demand-generation strategy across the marketing mix; Lead all top-of-funnel, awareness- and consideration-driving brand activity; Support major marketing strategic initiatives, investment, and international expansion; Oversee Eldorado's owned and earned content strategy and community across organic social; Lead brand partnerships and collaborations, identifying the right partners, shaping the creative concept and driving execution; Lead and develop a high-performing team spanning brand, organic social, community and brand partnerships; Collaborate closely with the wider Marketing team (Creative, SEO, PPC & Affiliate, Influencer, CRM) as well as Product, Data, and other cross-functional stakeholders. 👉 WHAT MAKES YOU A GREAT FIT Proven experience in senior brand roles and 360 campaigns; A track record of building brand love - you've run campaigns that moved the dial on awareness and consideration; Sharp strategic thinking, with the ability to translate insight into a clear brand story and actionable plan; Experience across owned, earned and paid brand channels, with a solid understanding of how they work together from top to mid funnel. Specifically, experience in creating and executing effective digital TV and/or 6+ digit budget YouTube awareness campaigns in the US is a must; Strong creative judgment - you know what great looks and sounds like, and you can brief and push agency and support in-house teams to get there; Experience in a rapidly growing marketplaces, e-commerce, gaming, or other high-volume digital business is a strong advantage; Comfortable working in a fast-moving, entrepreneurial environment where decisions are made quickly; A genuine passion for culture, community, social media and what makes content shareable - you understand how brands earn attention, not just buy it; Confidence with data - you use insight and brand metrics to make decisions, not just gut feel; Experience managing agencies and managing and developing team members; Fluency in Lithuanian and English. 👉 PERKS & BENEFITS Growth opportunities: Access to an internal library, latest tools and technologies, professional conferences, and mentorship to level up your skills, opportunities for internal career growth; Health & wellbeing: Private health insurance after the probation period, additional sick days (no doctor’s note needed), and the option to join free volleyball games at Delfi Arena with colleagues; Office perks: Free parking, a fully stocked kitchen, Friday bun breakfasts, and a gaming room (table football, driving simulator, PS5, Xbox One); we’re pet-friendly and love team activities from game nights to sports events; Additional time off: Extra vacation days added annually (+1 day per year), with a cap of up to 10 additional days; Equity opportunities: Top-performing employees have the opportunity to be included in the generous company’s stock options program; Extra perks: Monthly top-ups for your Eldorado.gg account after probation, gifts for important life events, partner discounts, and referral bonuses; Hybrid work model: Built around an office-first mindset – 4 days in-office (Simbiocity, Vilnius) and 1 day remote. 👉 GROSS SALARY The salary range for this position is 4500€ - 7500€ gross per month, depending on your experience. 👉 WHAT TO EXPECT NEXT Shortlisted candidates will be contacted by our Talent Acquisition team and invited to complete the following stages: HR interview, hiring manager interview and test task. Team Marketing Location HQ Remote status Hybrid Monthly salary €4,500 - €7,500 Employment type Full-time HQ PERKS & BENEFITS Professional Growth Learning and development budget, newest tools, conferences, mentorship, and internal career growth. Office Add-ons Free parking or covered bus fare, full kitchen, Friday pastries, game room (table football, driving simulator, PS5, Xbox), pets are always welcome, regular team events. Health and Wellness Private health insurance, free volleyball training at Delfi Arena, paid sick days without a doctor’s note. Extras You'll Love Monthly Eldorado.gg top-ups, gifts for life events, partner discounts, and referral bonuses. Applicant tracking system by Teamtailor