Brand Manager

Who are we?

Future Glow Philippines (FG PH) is a beauty brand builder and omni-channel distributor specializing in health, beauty, and wellness products. FG PH aims to make beauty accessible to Filipinos through its pillars of Beauty, Health, Dermo, Fashion, FMCG, F&B and Retail. FG PH products are available in leading retailers nationwide.

Why Choose FUTURE GLOW?

• Competitive compensation and comprehensive benefits package
• Opportunities for career advancement
• Our hybrid setup means you get the best of both worlds: the energy and collaboration of the office combined with the flexibility to work from home when you need to.

What will you do?

1.Day-to-Day Brand Strategy Leadership: Take charge of day-to-day brand strategy, ensuring alignment with overarching business objectives and market trends.

2.Campaign Management:

• Drive the end-to-end process of brand campaign creation, from ideation and strategy development to execution and performance measurement.
• Develop comprehensive campaign decks, outlining creative concepts, messaging strategies, and execution plans to drive brand awareness and engagement.
• Define and track campaign Objectives and Key Results (OKRs) to measure the success and impact of marketing initiatives.

3.OPEX Management: Manage Operational Expenditure (OPEX) for marketing activities, optimizing budget allocation for maximum efficiency.

4.Retailer Sell-In: Collaborate with the sales team to execute effective retailer sell-in strategies, ensuring successful placement and promotion of brand products.

5.Retailer Management:

• Collaborate with the sales team to develop and execute effective strategies for engaging retailers, ensuring successful product placement and promotion.
• Develop and execute sell-in decks and trade letters, ensuring clear communication and alignment with trade partners regarding promotional activities, pricing, and other relevant information.

5.Monthly LE Tracking:

• Track and analyze Latest Estimate metrics, providing insights into brand performance and contributing to strategic discussions.
• Identify effective approaches for achieving targets in collaboration with the Brand, E-commerce, and Sales teams

6.Communication and Collaboration: Facilitate effective communication and collaboration with cross-functional teams, ensuring cohesive implementation of brand strategies.

Who are we looking for?

• Bachelor's degree in Marketing, Business, or related field
• At least 2 years of proven experience in brand management and is able to work under strict deadlines.
• Analytical Skills, Market Planning, and Marketing Management skills
• Strong Communication and Customer Service skills
• Ability to work independently and collaboratively in a hybrid work environment
• Experience in food and beverage marketing is a plus
• Proficient in MS office (Excel, Word, PowerPoint)