Brand Manager

About the Role

Express Publishing is looking for a proactive and organized Brand Manager to help bring our educational products to life through effective marketing campaigns and product launches across international markets.

Reporting to the Brand & Marketing Director, you will coordinate marketing activities for an assigned product portfolio, contribute to brand planning, and turn approved plans into well-executed campaigns. You will work closely with Creative, Digital, Communication, Sales and Publishing colleagues to deliver relevant, consistent and engaging marketing materials.

This role is suited to a marketing professional with around three years of relevant experience who is ready to take greater responsibility for campaign delivery while developing their brand and product marketing expertise.

What You Will Do

Brand & Product Marketing

• Contribute to annual marketing plans through market research, competitor analysis and customer insights.
• Coordinate the delivery of approved marketing activities for your assigned product portfolio, with guidance from the Brand & Marketing Director.
• Support product launches by preparing launch schedules, coordinating materials and following up on key milestones.
• Help translate product features and benefits into clear messages for different audiences and markets.

Campaign Planning & Delivery

• Prepare campaign briefs with clear objectives, target audiences, deliverables and timelines.
• Work with Creative, Digital and Communication teams to develop and adapt materials, ensuring accuracy and consistency with brand guidelines.
• Coordinate feedback and approvals, track progress and raise potential delays early.
• Work with Sales and Publishing colleagues to ensure that campaigns reflect product priorities and market needs.

Insights & Performance

• Monitor relevant market trends, competitor activity and feedback from customers and commercial teams.
• Track agreed campaign metrics and prepare clear reports highlighting results, learnings and recommended improvements.
• Maintain an up-to-date marketing calendar and project trackers to support team planning and visibility.

What You Will Bring

• 3+ years of experience in brand management, product marketing or a related marketing role
• Α degree in Marketing
• Practical experience coordinating campaigns or supporting product launches
• A good understanding of brand positioning, target audiences and integrated marketing communication
• Strong organizational skills, with the ability to prioritize tasks and manage several projects
• Confidence working with data to interpret campaign results and draw practical conclusions
• Clear communication skills and the ability to collaborate effectively across teams
• Excellent written and spoken English
• Excellent knowledge of Microsoft Office, particularly PowerPoint and Excel
• Experience in education, publishing or an international business environment would be an asset

How You Work

You take ownership of your deliverables and follow through on commitments. You pay attention to detail, ask thoughtful questions and suggest practical solutions when challenges arise. You enjoy working with others and are curious about customers, markets and how marketing contributes to business performance.

What Success Looks Like

Success in this role means delivering assigned marketing activities on time and to a high standard, keeping stakeholders informed and using campaign results and market feedback to improve future activity. Your objectives will focus on the projects and deliverables you manage, with guidance and agreed priorities from the Brand & Marketing Director.

Why Join Us?

This is an opportunity to work on educational products for international audiences, collaborate with colleagues across marketing and publishing, and build your brand management experience through practical responsibility for campaigns and launches.

Additional benefits include:

• Gross monthly compensation ranging from €1,800 to €2,200, depending on experience and qualifications
• Private medical and life insurance
• Hybrid working model

If you enjoy combining organization, creativity and commercial thinking, we would love to hear from you.