Brand Manager

As the Brand Manager, you will be the day-to-day steward of how our brand shows up in the world. You’ll lead go-to-market efforts across product launches, translate a deep understanding of our consumer into marketing activations that drive results, and bring our brand to life through 360 GTM and brand plans built in close partnership with cross-functional teams. While our business is primarily DTC, you’ll be comfortable working omnichannel—partnering closely with channel leads across DTC, Amazon, and retail, as well as social, events, and partnerships teams—to ensure consistent, breakthrough brand expression everywhere our consumer meets us. In the spirit of agility and maintaining our “start-up” culture, this role requires the ability to think both strategically and creatively. We’re looking for someone who is business minded, data driven, consumer centric, and results oriented. RESPONSIBILITIES: Serve as the day-to-day brand steward, ensuring our brand shows up consistently and distinctively across every consumer touchpoint Lead go-to-market planning and execution for product launches, including positioning, full-funnel messaging, and 360 integrated marketing plans Develop and execute 360 GTM and brand plans in partnership with cross-functional teams across creative, channel, social, events, and partnerships Translate consumer insights into a clear understanding of who our consumer is, and turn that understanding into marketing activations that drive awareness, trial, and loyalty Partner closely with DTC, Amazon, and retail channel leads to bring brand and product stories to life in a way that’s tailored to each channel while staying true to the brand Collaborate with social, events, and partnerships teams to extend the brand into culturally relevant moments and experiences Support the development and execution of product partnerships that drive brand affinity, acquisition, and retention Communicate brand and launch performance, learnings, and priorities to channel leads and other cross-functional partners Use consumer insights, data, and performance metrics to inform decision-making and continuously sharpen our approach Bachelor's Degree required 4–6 years of experience in a Brand Management or equivalent marketing role, ideally in CPG industry Proven track record of leading GTM efforts across product launches, building 360 GTM and brand plans with cross-functional partners, and communicating benefits and positioning across the marketing funnel Experience working in a primarily DTC business, with comfort operating omnichannel (DTC, Amazon, retail) and partnering closely with channel leads, social, events, and partnerships teams Demonstrated ability to translate consumer insights into marketing activations that resonate and drive results Strong organizational and project management skills, with the ability to manage multiple projects and timelines with a sense of urgency and accuracy Strong communication, cross-collaboration, and interpersonal skills, with the ability to solve problems both independently and as part of a team Proactive self-starter who takes ownership, brings high initiative and passion, and thrives in a fast-paced, scrappy, results-oriented start-up environment WORK ENVIRONMENT: This position is hybrid, working 2-3 days in office in Austin, TX Competitive salary and performance-based bonuses. Health, dental, and vision benefits. Paid time off and company holidays. Opportunities for career growth and professional development.