About the role
As our
Brand Manager for Belgium, France & Luxembourg
, you will help strengthen our brand presence and drive growth across these markets.
In this role, you will develop and execute local marketing plans from A to Z, translating strategy into impactful campaigns, activations and product launches. Based in Belgium, you combine strategic thinking with hands-on execution and enjoy taking ownership in a fast-moving international environment where your work has visible impact.
You will report to the
Country Cluster Manager Belgium LU & FR
and play a key role in aligning stakeholders, driving execution and turning ideas into results. The team culture is open, pragmatic and collaborative, with plenty of room to bring forward new ideas and take initiative.
At HG, everything we do is guided by our three core values: Aim High, Be Brave, Be Connected.
What you will do
In this role you will:
Developing and executing annual marketing plans for Belgium, France and Luxembourg
Managing local marketing campaigns, activations and product launches
Working with external creative, media and marketing agencies
Identifying market opportunities through data, insights and consumer trends
Monitoring campaign performance and translating insights into improvements
Supporting portfolio development and innovation projects
Coordinating packaging updates, product launches and local activation plans
Managing marketing budgets and ensuring effective investments
Creating strong collaboration between local market needs and international brand objectives
Job requirements:
Bachelor's or Master's degree in Marketing, Business, Communications or a related field
Minimum 1-3 years of experience in brand management, marketing, trade marketing, shopper marketing or a similar role
Fluent French, Dutch and English language skills
Commercial awareness and an interest in understanding consumer behaviour
Proactive approach and willingness to take ownership
Ideally has experience in FMCG, consumer goods, retail, or another fast-paced commercial environment
Communicates clearly and can influence stakeholders at different levels
Has strong analytical skills and can turn performance data into clear actions
Understands how brand strategy connects to commercial performance
Can combine creativity with data, insight and financial understanding
Is curious, proactive and comfortable using AI tools to improve efficiency and quality of output
Brings a pragmatic, hands-on mindset and is happy to get into the detail when needed
Enjoys working in a lean, entrepreneurial and international environment where priorities can move quickly
A valid EU work permit or EU citizenship is required for this position
What’s in it for you
Monthly salary between €3.600,- and €4.600,- , depending on experience
Annual on-target bonus of 10% of gross annual salary
20 days’ annual leave + 6 ADV days for a full-time role
Pension plan
€9 meal vouchers per day
Group insurance and hospital insurance
A hybrid work environment from our headquarters in Gent
Professional development and growth opportunities
We are HG
HG is a leading European brand in specialist cleaning and maintenance products.
We believe a home should be a place where people can live carefree, with confidence in the products they use to care for the spaces and belongings around them. Our products are developed to do exactly what they promise: deliver effective, reliable and specialist cleaning solutions that help consumers solve real household problems.
HG’s mission is to help people enjoy their homes without worrying about what might go wrong. We do this through high-quality products, specialist expertise, clear advice and a relentless focus on performance.
We are dedicated to delivering superiority, innovation, quality and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing to make an even bigger impact.
HG does what it promises.
Do you have any questions?
Our colleague Ilse de Groot, Corporate Recruiter, will be happy to answer any questions. You can contact her at
[email protected]
.
Would you like to apply for the position of Brand Manager BE/FR/LU at HG? You can apply directly by uploading your CV. We aim to respond within 5 working days.
Acquisition in response to this vacancy is not appreciated