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Brand Manager - Healtheries (maternity cover)

Vitaco Group
Posted 2 hours ago
New ZealandHybridMarketing
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Fixed-term maternity leave cover | East Tāmaki

We are looking for an experienced FMCG Brand Manager with a strong track record in innovation and product development to lead priority NPD and renovation projects across the diverse Healtheries food, beverage and supplements portfolio.

As this is a maternity leave cover, we need someone with strong brand management and end-to-end NPD experience who can quickly understand the portfolio, build relationships and confidently drive projects from day one.

About Vitaco

At Vitaco, our vision is Empowering Healthier Lives.

We are one of Australasia’s leading health and wellness companies, employing more than 650 people across New Zealand and Australia. Our portfolio includes trusted brands such as Healtheries, Nutra-Life, Musashi, Athena and Balance, with products distributed across Australasia and more than 30 countries worldwide.

We are proud to have been recognised as an HRD 5-Star Employer of Choice in 2025 and 2026 and shortlisted for the 2026 Best Places to Work Awards.

About The Role

Reporting to the Senior Brand Manager – Healtheries, you will join a collaborative marketing team of 11, including four people dedicated to the Healtheries portfolio.

You Will

  • Lead innovation and renovation projects from concept through to market launch
  • Manage end-to-end NPD using the Stage-Gate process
  • Develop robust business cases using consumer, category and financial insights
  • Coordinate launch plans and deliver brand and sales materials on time
  • Manage project budgets, A&P expenditure and post-launch reviews
  • Build strong relationships across Sales, Category, Product Development, Regulatory, Graphics, Operations, Supply Chain, Finance and external partners

What You’ll Bring

To succeed, you will have:

  • Approximately 5–6 years or more of brand marketing experience within FMCG
  • Previous experience in a similar Brand Manager role
  • Proven end-to-end NPD and Stage-Gate project leadership experience
  • A successful track record of launching consumer products
  • Strong commercial acumen and business-case development skills
  • Excellent project management, communication and influencing capability
  • A tertiary qualification in Marketing, Business or a related discipline

Experience in food, beverage, snacking, dietary supplements or health and wellness categories is strongly preferred. Experience using Circana market data would be advantageous.

You will be organised, action-oriented and comfortable managing multiple priorities at pace, while bringing positive energy and a genuinely collaborative approach.

What’s in It for You?

You will gain ownership of meaningful innovation projects, exposure to the full product-development journey and the opportunity to work with experienced specialists across a large FMCG business. You will also have the chance to build valuable internal networks and be considered for wider opportunities across Vitaco as they arise.

Our Benefits Include

  • Birthday leave
  • Discounted prices across our health and wellness brands
  • A subsidised on-site café
  • The opportunity to work from home on agreed days
  • Regular wellbeing initiatives, employee activities and team celebrations

If you are an experienced FMCG Brand Manager ready to step in, build momentum and make a genuine impact, we would love to hear from you.

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