Brand Marketing Manager

BRAND MARKETING MANAGER

Remote - UK - Full Time

THE ROLE

Your role? Make Tonic famous, for all the right reasons. You'll own our brand strategy end to end: building awareness, shaping how the world sees us, and making sure every single touchpoint, a shelf in Boots, a brand activation, an email in someone's inbox, feels unmistakably us. This is a brand at a genuinely exciting moment. You'll have real ownership, real scale to play with, and the chance to leave your fingerprints on what Tonic becomes next.

WHAT YOU'LL BE DOING

• Brand Strategy: Help build and evolve Tonic's brand strategy, positioning and long-term narrative. This isn't just words in a deck, it's the thinking that shapes everything else on this list
• Brand Identity: Guard our tone of voice and identity like it's precious (because it is), keeping it consistent and unmistakably Tonic across DTC and retail
• Insights: Get properly nosy about our customers, our category and our competitors. The sharper your understanding, the sharper our brand
• Copy: Review and approve all customer-facing copy and storytelling: messaging, website, email, press releases
• Marketing Plan: Own the marketing plan and get every team pulling in the same direction, so every piece of comms works hard for the brand + numbers
• Marketing Campaigns: Turn product launches and big commercial moments into narratives people actually want to engage with across every channel
• Partnerships: Lead brand partnerships and collabs end to end: finding the right partners, shaping the concept, and seeing it through to execution
• Brand Activations: Spot and shape the moments where Tonic shows up in real life and turn them into experiences that build brand fame
• Retail Marketing: Work hand-in-hand with the Retail team to make sure every in-store asset means Tonic shows up brilliantly on shelf
• Reporting: Own brand tracking and reporting, awareness, equity, competitor benchmarking, and turn what you find into action

WHAT WE'RE LOOKING FOR

• Proven experience in a brand or marketing role at a fast-growing consumer brand, health, wellness or DTC a strong bonus
• A track record of building brand love, not just awareness, campaigns that moved the dial on both
• Proven ability to translate insight into action, you don't just gather data, you turn it into a clear point of view that shapes what the team does next
• Strong understanding of how the marketing funnel and audience personas work in DTC, connecting brand-building activity to commercial outcomes and knowing how to flex when needed
• Strong creative judgment, you know what great looks and sounds like, and you're not afraid to push agencies or in-house teams until it gets there
• Experience across owned, earned and paid, and a solid grip on how they work together top down
• Comfortable with data, you use insight and brand metrics to make decisions, not just gut feel
• An exceptional copywriter with proven experience editing across multiple customer touchpoints
• Confidence managing budgets, briefing agencies, and juggling multiple workstreams
• A natural collaborator, used to working with growth, retail and ecom teams
• Genuinely curious about culture, community and what makes content shareable, you understand how brands earn attention, not just buy it
• A go-getter: accountable, dependable, and happy taking ownership without hand-holding

ABOUT TONIC

At Tonic, we're revolutionising health and wellness with our range of max strength, no added sugar, vitamins designed to support the whole family. We're a rapidly growing remote wellness brand, ranked 3rd on Alantra's 2025 Food & Beverage Fast 50 (198% growth) and 12th on the FEBE Growth 100. We're passionate about making a positive impact on our customers' lives and are always exploring new ways to connect with our audience through engaging, creative content across our combined 2 million social followers. Beyond the numbers, you'll be joining a small, supportive and genuinely passionate team who care as much about each other as they do about the mission.

BENEFITS

• Fully remote (UK only)
• Tonic share scheme after probation
• Whole business off-site retreats every 6 months across Europe
• Generous holiday and personal days
• Work anywhere for a month every year
• Unlimited Tonic product
• A generous discount for your family and your friends
• Flexible working hours
• Home office budget
• Gym membership
• Performance bonuses
• Our commitment to your development