Brand Marketing Manager

Dealership:

L0397 Driveway Home Office

Driveway.com | Brand Marketing Manager

Driveway.com is where car buying and selling meets convenience - with no haggling, no pressure, and no leaving your couch. The definition of Auto Done Easy! We're the digital retail arm of Lithia & Driveway (LAD) and we're on a mission to make car ownership easy, transparent, and dare we say... enjoyable. Backed by a network of nearly 300 dealerships across the U.S, Driveway blends the best of tech and human touch to deliver a smarter, smoother experience. We're big on innovation, big on people, and always driving forward. Come ride with us!

We're looking for a strategic and results-driven Brand Marketing Manager to lead the Driveway brand and develop integrated marketing programs that drive customer growth, engagement, and loyalty.

In this highly visible role, you'll partner with our Agency of Record and teams across Product, Creative, CRM, SEO, Media, and Analytics to bring innovative campaigns and brand initiatives to life. You'll help shape how customers discover and experience Driveway while ensuring marketing strategies align with business goals and deliver measurable results.

Reporting to the VP of Marketing, you'll play a key role in accelerating brand growth, building strategic partnerships, and strengthening Driveway's position as a leader in digital automotive retail.

Location: Remote

What You'll Do

• Develop and execute brand and marketing strategies that support customer growth and business objectives.
• Lead integrated campaigns across paid, owned, and earned channels.
• Partner with agency, creative, media, CRM, SEO, analytics, and product teams to deliver cohesive customer experiences.
• Serve as the primary strategic contact for Driveway's Agency of Record.
• Support media planning, campaign optimization, and budget discussions.
• Identify and activate sponsorships, partnerships, and brand-building opportunities.
• Collaborate on product launches and customer experience initiatives.
• Use customer insights, research, and performance data to guide strategy and drive continuous improvement.
• Present campaign results, recommendations, and business impact to leadership.

What You'll Bring

• 7+ years of experience in brand marketing, integrated marketing, media strategy, partnerships, or a related field.
• Proven success leading cross-functional initiatives, managing agency partners, and delivering integrated, multi-channel campaigns.
• Strong understanding of consumer behavior, full-funnel marketing, and how to turn insights into impactful marketing strategies.
• Excellent communication, project management, and stakeholder management skills, with the ability to influence across teams.
• Experience in automotive, e-commerce, retail, marketplace, or consumer technology environments is a plus.
• Familiarity with product marketing, go-to-market planning, customer lifecycle marketing, SEO, paid media, partnerships, and digital customer acquisition strategies.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Total Rewards

At Lithia & Driveway, we believe in pay transparency. The full compensation range for this position is $80,000–$115,000, reflecting the earning potential and growth opportunities available within the role. Actual compensation will be determined based on factors such as experience, skills, job-related knowledge, and geographic location. Final pay decisions are made through the interview process and in accordance with applicable pay equity and transparency laws.

We offer a comprehensive benefits package designed to support you and your family, including:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays
• PTO: 80 hours front-loaded on day 1
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

Additional information about our Total Rewards benefits can be reviewed on our careers site at totalrewards.lithiadriveway.com

High School graduate or equivalent, 18 years or older required. We are a drug-free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Reasonable accommodations may be made to enable individuals to perform the essential functions.

About Us

At Lithia & Driveway, we stand by our mission of Growth Powered by People, as we build a workplace that ignites ideas and opportunities to Earn Customers for Life. Our focus is on making the customer experience better; as we aim to meet our customers’ needs whether in person, online or a combination of both.

Lithia & Driveway is the largest automotive retailer in North America and listed on the Fortune 500 (NYSE: LAD). Drive your career forward with roles in Sales, Finance, Service, Technology and Corporate. With thousands of vehicles and hundreds of locations, the career possibilities are endless. Join us as we accelerate towards growth in automotive and beyond!