Business Analyst Contractor- GTM

Job Title: Business Analyst Contractor

Location: Fully Remote Role in Canada and USA

Max Pay Rate $60 CAD - $62 CAD Per Hour on T4

Duration: 06+ Months Contract with Possible Extension

Job Overview:

We are looking for a strategic and detail-oriented Business Analyst Contractor to join the Growth Product Marketing team. This person brings curiosity about the business, uses data to drive evidence-based decisions, and values the context in which insights are applied. In this role, you’ll generate insights on product performance, customer segments, and go-to-market efforts — including targeted prospecting, historical analysis, and performance tracking — to ensure our initiatives are aligned with market needs and business goals.

Day to Day

• The contractor will pull from various data sources using CRM (Salesforce/Hubspot), product utilization data, prospect signals, etc. to launch sales plays, develop content to support a solution, curate customer outreach lists and work with the business to support GTM execution

Key Responsibilities

• Develop Insightful Reports: Analyze historical data across product usage, sales funnels, marketing activities, customer feedback, and market trends. Deliver quantitative and qualitative insights that shape product positioning, pricing strategy, and new market opportunities.

• Cross-Functional Collaboration: Partner with product marketing, sales, sales enablement, marketing, and product management to gather data and, align on business goals

• Market Opportunity Sizing: Estimate the addressable market for proposed initiatives and evaluate them based on potential business impact

• Curating Targeted Outreach Lists: Use internal and external data sources to build high-value prospect lists that support go-to-market execution.

• Performance Measurement: Leverage data visualization, business intelligence, and CRM reporting tools (e.g., Tableau, Salesforce) to track KPIs across product performance, outbound sales programs, and marketing activities

Ideal Candidate

• Experienced in merging data from disparate sources across business units and technology platforms

• Brings strong critical thinking skills and curiosity to understand evolving company priorities and market needs

• Identifies appropriate business outcomes and connects them to go-to-market initiatives

• Demonstrates attention to detail, is highly organized, and able to manage multiple projects under tight deadlines

• Collaborate effectively with diverse cross-functional teams

• Navigates ambiguity and makes thoughtful recommendations by identifying key assumptions and leveraging available information

Preferred Experience

• SaaS industry background with familiarity in key performance metrics

• Experience using Salesforce for data and CRM reporting

• Exposure to market size for product or go-to-market initiatives

Qualifications & Core Skills

• Proficient in data visualization tools such as Tableau, Looker, or similar

• Experienced in data preprocessing, and transformation using Python, R, or SQL

• Proficient in Excel, Google Sheets, or similar tools to create pivot tables, perform lookups, and conduct data cleaning and analysis

Education:

• Bachelor’s Degree in Business Analytics, Management Science, Marketing, Finance, or a related field with at least 3 years of experience as a Business Analyst or similar role; alternatively, a Master’s degree in the same field with at least 1 year of relevant experience