Business Analyst / Pricing Analyst

About Us Sonic Electronix is headquartered in Louisville, the largest city in Kentucky. Founded in 2000, Sonic Electronix has always strived to become the premiere online shopping destination for car and other consumer electronics. Our goal and slogan "The X-Factor When Shopping for Electronics" reflects just that. We're here to help you find personalized solutions at affordable prices, without any sacrifice to service. Job Description This is a remote position. Pricing Analyst / Business Analyst (Pricing Focus) Full-time Remote - Philippines Department Merchandising / Analytics Role Summary The Pricing Analyst is responsible for driving profitability and competitiveness through data-driven pricing strategy and execution. This role owns catalog-wide pricing, promotion planning, and competitive benchmarking across all sales channels. The Pricing Analyst partners closely with the Merchandising team to improve margin performance, automate pricing processes, and deliver actionable insights that enhance profitability and operational efficiency. Key Responsibilities Pricing Strategy & Execution Own and optimize catalog-wide pricing across all channels to balance margin goals and competitive positioning. Execute 100% of scheduled vendor and brand promotions accurately and on time. Track, manage, and implement frequent price changes in alignment with cost updates, promotions, and competitive shifts. Identify pricing opportunities and risks based on sales velocity, margin impact, and cost changes. Competitive & Market Analysis Monitor and track competitor pricing weekly for top revenue-driving SKUs. Identify and escalate high-impact competitive threats and marketplace opportunities. Provide clear, actionable pricing recommendations to Merchandising and leadership. Margin Optimization & Cost Modeling Analyze cost structures including shipping, pick/pack, advertising spend, and marketplace fees. Drive year-over-year margin improvement through strategic pricing adjustments. Support promotion planning with margin and profitability analysis. Pricing Automation & Systems Design and launch scalable, rule-based pricing algorithms incorporating multiple cost and demand variables. Improve pricing accuracy, responsiveness, and efficiency through automation. Ensure pricing systems adapt quickly to market and cost changes. Reporting & Cross-Functional Support Deliver routine and ad-hoc pricing, margin, and performance reports. Serve as a trusted analytics partner to the Merchandising team. Translate complex pricing data into clear business insights. Key Performance Indicators (KPIs) 100% on-time, error-free execution of scheduled promotions. Weekly competitive pricing coverage for top revenue SKUs. Successful launch and adoption of rule-based pricing automation. Year-over-year improvement in average catalog margin. Consistent identification of high-impact competitive risks and opportunities. Required Skills & Qualifications Strong analytical and quantitative skills. Experience with pricing analysis, margin optimization, or revenue management. Advanced proficiency in Excel; experience with SQL, BI tools, or pricing software preferred. Ability to work with large datasets and translate insights into business actions. Strong attention to detail with the ability to manage frequent price changes. Excellent communication skills and ability to partner cross-functionally. Preferred Qualifications Experience in e-commerce, retail, or marketplace pricing. Familiarity with pricing automation, algorithms, or rule-based systems. Background in Business Analytics, Finance, Economics, or related field. Why This Role Matters This role is the engine behind data-driven pricing decisions. The Pricing Analyst ensures the company remains competitive, profitable, and strategically positioned by combining analytical rigor, automation, and strategic insight.