Business Developer E-commerce
📍 Location: PARIS 10, Paris, FR
🏢 Industry: Human Resources Services
💼 Work Setting: Remote
Are you a driven sales professional who enjoys prospecting, building relationships, and helping businesses grow through e-commerce platforms?
We are seeking a Business Development Representative (BDR) / Seller Acquisition Specialist to drive the growth of the TikTok Shop ecosystem by identifying, engaging, onboarding, and supporting new sellers. This role combines outbound prospecting, consultative selling, partner onboarding, and account growth responsibilities to help merchants successfully launch and scale their businesses on TikTok Shop.
The ideal candidate combines expertise in B2B sales, business development, lead generation, account onboarding, partner management, and e-commerce with strong communication and relationship-building skills.
Key Responsibilities
Seller Acquisition & Prospecting
- Proactively identify and engage high-potential sellers.
- Execute multi-channel outbound prospecting campaigns through:
- Email
- Telephone
- Social Media Platforms
- Professional Networks
- Build and maintain a healthy pipeline of prospective merchants.
- Generate qualified opportunities that support marketplace growth.
Discovery & Consultative Sales
- Conduct initial discovery conversations with prospective sellers.
- Understand seller business models, goals, and operational needs.
- Present the value proposition of TikTok Shop effectively.
- Demonstrate how the platform can support revenue growth and customer acquisition.
- Build trust and establish strong business relationships.
Seller Assessment & Qualification
- Evaluate potential sellers against platform requirements.
- Assess:
- Product Fit
- Business Readiness
- Operational Capabilities
- Growth Potential
- Recommend qualified merchants for onboarding.
- Ensure strong alignment between sellers and platform objectives.
Seller Onboarding & Activation
- Guide new merchants through the onboarding process.
- Support:
- Account Registration
- Platform Setup
- Initial Configuration
- Seller Activation
- Ensure a smooth and successful launch experience.
- Reduce onboarding friction and accelerate seller readiness.
Partner Success & Growth Support
- Assist sellers during the early stages of platform adoption.
- Provide guidance on:
- Platform Features
- Best Practices
- Operational Efficiency
- Growth Opportunities
- Help merchants achieve successful platform engagement and sales performance.
- Support retention and long-term growth objectives.
Cross-Functional Collaboration
- Partner closely with:
- Account Management Teams
- Seller Support Teams
- Operations Teams
- Marketing Teams
- Growth Teams
- Ensure seamless transition from acquisition to ongoing seller management.
- Coordinate resources to support seller success.
- Share market feedback and growth opportunities.
Performance & Target Achievement
- Achieve and exceed monthly and quarterly targets related to:
- Seller Acquisition
- Seller Activation
- Revenue Growth (GMV)
- Pipeline Development
- Monitor personal performance metrics.
- Consistently drive results aligned with business growth goals.
Market & Competitive Intelligence
- Develop strong knowledge of:
- TikTok Shop Features
- Social Commerce Trends
- E-commerce Marketplaces
- Competitive Platforms
- Understand seller challenges and market dynamics.
- Position TikTok Shop effectively against competitors.
- Identify opportunities to improve seller recruitment strategies.
Qualifications
Experience
Required
- Proven experience in:
- Business Development
- B2B Sales
- SDR (Sales Development Representative)
- BDR (Business Development Representative)
- Full Sales Cycle Roles
- Account Acquisition
- Experience achieving sales or partnership growth targets.
Language Skills
Required
- Fluent English (written and spoken).
- Ability to conduct:
- Business Discussions
- Presentations
- Commercial Negotiations
- Client Communications
Skills & Competencies
Sales & Business Development
- Lead Generation
- Prospecting
- Pipeline Management
- Opportunity Qualification
- Consultative Selling
- Relationship Building
Communication
- Presentation Skills
- Verbal Communication
- Written Communication
- Negotiation Skills
- Stakeholder Engagement
Account Growth
- Seller Onboarding
- Partner Success
- Merchant Development
- Revenue Growth Support
- Customer Retention
Organization & Productivity
- Time Management
- Prioritization
- Remote Work Effectiveness
- Multi-Tasking
- Self-Management
Preferred Background
- E-commerce experience.
- Marketplace platform experience.
- Social commerce experience.
- SaaS or digital platform sales experience.
- Experience onboarding business customers.
- Experience working in a fast-paced, target-driven environment.
Core Competencies
- Business Development
- B2B Sales
- Seller Acquisition
- SDR
- BDR
- Prospecting
- Lead Generation
- Account Onboarding
- Merchant Success
- E-commerce
- Social Commerce
- Pipeline Management
- Partner Development
- Relationship Management
- Revenue Growth