Business Development Executive – Direct-to-Family Sales

This is a fully remote position; however, candidates MUST be located in one of the following regions: Dallas, Houston, Phoenix, Seattle, Philadelphia, or Northern Virginia (including Maryland). About Us We are a premier, nationwide Medicaid planning and application support service with a strategic focus on expanding our footprint in Texas. Our mission is to protect the financial viability of healthcare facilities while supporting families facing the daunting costs of long-term care. We serve as a specialized revenue cycle partner for Nursing Homes (SNFs), Hospitals, and Rehabilitation Centers . While our facility partners focus on clinical care and patient outcomes, we handle the complex, bureaucratic, and unpredictable work of Crisis Medicaid Planning and benefit application management to ensure the facility secures a reliable payer source. The Opportunity We are seeking a high-performing Business Development Manager to lead our expansion into the Texas healthcare facility market. This is a critical growth role focused on solving one of the biggest problems for long-term care facilities: Uncompensated Care and Bad Debt. You will show Facility Administrators and Business Office Managers (BOMs) how outsourcing their difficult Medicaid applications to us results in faster approvals, fewer denials, and significantly improved cash flow. The Value Proposition You Will Sell You will be responsible for articulating our value to healthcare executives, Administrators, and Discharge Planners: Bad Debt Reduction: We specialize in the difficult 'crisis' cases that often turn into write-offs. We secure Medicaid benefits quickly, converting non-paying residents into billable Medicaid residents. Relief for Business Office Managers: BOMs are often overwhelmed with billing and collections. We act as an extension of their team, taking the time-consuming Medicaid application process entirely off their plate so they can focus on internal revenue management. Accelerated Discharges (Hospital Focus): For hospitals, we facilitate smoother discharges to SNFs by resolving the 'who is going to pay?' question that often delays placement. Family Advocacy: We utilize proprietary strategies to help families navigate the system and potentially preserve assets. This creates a better experience for the patient's family, making them more cooperative and compliant with the application process. Key Responsibilities State Market Strategy & Prospecting Execute a 'State First' sales strategy, targeting Skilled Nursing Facilities (SNFs), Assisted Living Facilities, Hospitals, and Rehab centers across the state. Identify key decision-makers: Administrators, Business Office Managers, Directors of Social Services, and Hospital Case Management Directors. Build a pipeline through cold outreach, digital prospecting, and attending relevant Texas healthcare association conferences (e.g., THCA). Leverage proximity to the Austin/San Antonio corridor for strategic relationship building, while managing a statewide territory remotely. Consultative Healthcare Sales Conduct discovery calls to identify facilities struggling with a pending Medicaid backlog. Present our services as a Revenue Cycle Management solution that pays for itself by preventing lost revenue. Demonstrate our expertise in Local / State Medicaid program and our ability to handle complex financial eligibility issues that facility staff are not trained to resolve. Negotiate service agreements, focusing on per-case fees paid by the facility to secure the payer source. Relationship Management Onboard new facility partners and establish communication workflows with their business offices. Monitor account health, ensuring that facilities see a tangible reduction in their pending Medicaid days. Qualifications & Requirements Experience: 5+ years of B2B sales experience in the Healthcare or Senior Care industry. Experience selling to Nursing Homes (SNFs), Hospitals, or Post-Acute Care facilities is required. Local Knowledge: Deep understanding of the Texas healthcare market. A candidate located in the Austin or San Antonio area is highly preferred to facilitate regional networking. Industry Fluency: Familiarity with Medicaid, Revenue Cycle Management (RCM), or Hospital Discharge Planning is essential. You must understand how facilities get paid. Hunter Mentality: A self-starter who thrives in a 100% remote environment but has the drive to aggressively attack a new market territory. Empathy & Professionalism: Ability to discuss sensitive financial matters with professionalism, understanding the pressure both administrators and families face. Why Join Us? Impact: You are solving a critical financial problem for healthcare providers while helping seniors access the care they need. Growth Potential: You will be spearheading our primary growth strategy in a massive market (Texas). Autonomy: We are a remote-first company that values results over micromanagement. Compensation: Competitive Base Salary + Commission Structure based on new facility acquisition and case volume. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.