Business Development Manager – Benelux

About the Role

• We are looking for a proactive Business Development Manager to drive new channel acquisition and market entry across the Netherlands, Belgium, and Luxembourg (Benelux) . This role focuses on identifying,negotiating and onboarding new retail partners for our 3C accessories and NAS business.
• You will build partnerships from 0 to 1, conduct pilot tests and scale successful channels into sustainable revenue streams.

Responsibilities

New Channel Development

• Identify and prioritize new distribution channels in Benelux, including:Specialty 3C/IT retail chains (e.g.Vanden Borre, MediaMarkt Benelux, BCC, Coolblue)、APR (Authorized Premium Reseller) and FMCG-adjacent channels.
• Conduct market research to assess feasibility, ROI, and long-term growth potential of each channel.

Partnership Negotiation & Onboarding

• Lead end-to-end business development, drive partnerships from pilot phase to full-scale rollout.
• Work very closely with HQ team to ensure all necessary operational setup (logistics,pricing, marketing assets) is completed for new partners.

Pilot & Performance Tracking

• Define success metrics for pilot programs (sell-through, sell-out, inventory velocity).
• Track and analyze early performance, and make data-driven recommendations to scale or discontinue partnerships.

Cross-Functional Collaboration

• Work with China-based Sales, Product, and Marketing teams to align new channel onboarding with product availability and brand guidelines.
• Feed local market intelligence (competitor pricing, channel trends, partner feedback) back to headquarters.

Market Coverage

• Travel regularly within Benelux to meet potential partners, conduct in-person negotiations, and audit pilot execution.

Qualifications

Industry & BD Experience

• 2+ years of Business Development or New Channel Development experience in Benelux's 3C, consumer electronics, or accessories market.
• Demonstrated ability to bring new retail partners from 0 to 1 (please provide examples in your application).

Local Channel Knowledge

• Familiarity with at least 2–3 of the following: Bol.com, Coolblue, Vanden Borre, MediaMarkt Benelux, BCC, or similar regional retailers.

Skills

• Strong negotiation and deal-making skills.
• Ability to build commercial proposals, calculate ROI, and present business cases to internal stakeholders.
• Entrepreneurial, self-starting mindset – comfortable with ambiguity and early-stage market development.

Language & Work Authorization

• Fluent in English and Dutch (required).
• Must be legally authorized to work in the Netherlands or Belgium.

Education

• Bachelor's degree or equivalent experience preferred.

What We Offer

• Competitive salary + new channel acquisition bonus.
• Full remote flexibility within Benelux.
• High autonomy in building the Benelux business from the ground up.
• Travel expense coverage for BD meetings across the region.
• To apply: Please send your CV and a short summary of a new retail channel you successfully opened in Benelux (0 to1).