Business Development Manager (Influencer Marketing)

We are looking for a commercially driven and well-connected Business Development Manager to grow our influencer marketing business in Singapore.

This is a hunter-oriented sales role for someone who enjoys opening doors, building relationships and turning client needs into commercially viable influencer marketing opportunities. You will be responsible for developing new business, growing existing accounts and driving revenue across influencer and creator-led solutions.

You will work closely with our Influencer Marketing and creative teams to shape relevant solutions for brands and agencies, from initial brief through pitch and commercial closure.

What you will do:

Business Development & Revenue Growth

• Own the end-to-end sales cycle, from prospecting and lead generation through pitching, negotiation, closing and account growth.
• Identify and develop new business opportunities across brands, agencies and potential strategic partners.
• Take ownership of individual revenue targets and KPIs, with a strong focus on consistent pipeline generation, conversion and revenue growth.
• Proactively identify opportunities for upselling, cross-selling and repeat campaigns within existing accounts.
• Develop a strong understanding of clients' business and marketing objectives to uncover opportunities beyond individual campaign briefs.
• Drive proactive outbound business development through weekly prospecting, networking, referrals, industry events and other relevant channels to consistently generate qualified opportunities.

Client & Relationship Management

• Build trusted relationships with brand and agency decision-makers, becoming a credible commercial partner rather than simply a vendor.
• Conduct client meetings, discovery sessions and presentations to understand business challenges and translate them into relevant solutions.
• Maintain strong relationships throughout the sales and post-campaign process to drive repeat business and long-term account growth.
• Stay close to market developments, client priorities and competitive activity to identify emerging opportunities.

Influencer Marketing Solutions

• Understand influencer marketing, creator ecosystems and social media platforms well enough to advise clients on relevant opportunities.
• Work with the Influencer Marketing and creative teams to develop compelling proposals, campaign approaches and creator recommendations.
• Present and articulate the commercial value of influencer-led solutions, including the role of creators, content and social platforms in achieving campaign objectives.
• Bring client and market insights back to the team to strengthen our propositions and identify new areas for growth.

Commercial Execution

• Prepare persuasive sales decks, proposals and pitches tailored to client objectives.
• Lead commercial negotiations and ensure deals are structured appropriately in line with business objectives.
• Maintain accurate sales pipeline, forecasting and account information.
• Monitor individual sales performance and adjust personal business development strategies based on market conditions and results.

The successful candidate should have:

• 4+ years of experience in business development, sales or account growth, preferably within influencer marketing, social media, digital media, creative or advertising agencies.
• Proven track record of meeting or exceeding revenue or sales targets.
• Strong existing relationships across brands, agencies or marketing stakeholders in Singapore.
• Demonstrated ability to independently prospect, pitch, negotiate and close new business.
• Strong commercial acumen, negotiation skills and confidence in handling senior client conversations.
• Good understanding of influencer marketing, social media platforms, creators/KOLs and digital content.
• Strong presentation and communication skills, with the ability to turn client objectives into compelling commercial propositions.
• Comfortable working cross-functionally with creative, campaign and operations teams to develop solutions.
• Highly self-motivated, proactive and persistent - you enjoy the hunt and are comfortable creating opportunities rather than waiting for leads.
• Naturally curious about pop culture, creators, social trends and the evolving digital media landscape.

TSL Media Group is a regional media and creative group comprising digital publications, branded content, influencer marketing and media-tech solutions. We work with brands to reach and engage audiences through content, creators and integrated media experiences across Southeast Asia.

As part of TSL Media Group, X10 Media is our influencer marketing business, specialising in creator-led campaigns that connect brands with audiences through authentic and engaging social content. Established in 2016, X10 has built a strong regional creator network and worked with leading brands including Pepsi, Singtel, CapitaLand, LVMH, Warner Music, OWNDAYS and CASETiFY. Since joining TSL in 2024, X10 has continued to grow as part of TSL's broader content and creative ecosystem, bringing together creators, content and media capabilities to develop impactful solutions for brands.

Why you'll love working with us:

Flex-Work Arrangements: We’ve got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

✨ Come As You Are! ✨

We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll. Different perspectives spark the best ideas, so we’re building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can’t wait to see what magic you’ll create with us!