CA Direct Response Copywriter – E-Commerce (AI + Research Focus)

Company Overview We’re a lean, data-driven eCommerce team that thrives on performance and creative experimentation. Operating across multiple product categories and platforms, we specialize in scaling brands through compelling content, sharp copy, and high-converting creatives. Every idea we launch is backed by testing, metrics, and iteration. If you’re energized by direct response marketing, love a good A/B test, and want your creative work to drive revenue — you’ll feel right at home with us. Role Overview We’re looking for a project-based Direct Response Copywriter with 3+ years of experience writing for e-commerce brands. This contract-based role is perfect for someone who can jump in, own projects end to end, and create high-performing copy using a mix of human creativity, product insight, and AI tools like ChatGPT and Claude AI. You’ll be responsible for crafting landing pages, email sequences, ad copy, and more — all grounded in detailed product research and optimized to convert. If you’re fluent in persuasive storytelling and data-driven messaging, we’d love to collaborate with you on a high-impact project. Key Responsibilities 🔍 Conduct deep product research to identify compelling USPs and unique mechanisms ✍️ Write landing pages, ads, and email campaigns that convert across eCommerce platforms 🧠 Use AI tools like Claude AI and ChatGPT to improve speed and efficiency without compromising quality 📊 Analyze performance data and A/B test different messaging angles 🤝 Collaborate with design and marketing to ensure aligned visuals and copy 📚 Deliver polished, research-backed copy assets on time and optimized for impact Project KPIs 📈 Deliver a 10% uplift in landing page conversions 📦 Identify and integrate 3–5 unique USPs or mechanisms per product 🧠 Reduce editing time by 25% through strategic use of AI tools 🚀 Ensure all copy assets are performance-focused and ready for launch Success in This Role Looks Like You deliver clear, persuasive, research-driven copy that meets or exceeds conversion goals You bring new creative angles and fresh hooks grounded in real product and customer insight You use AI tools to streamline your writing process, not replace your creative thinking You’re able to work independently, meet deadlines, and hit project milestones confidently Required Skills & Qualifications ✅ eCommerce-focused copywriting experience ✅ Direct response copywriting background (Gary Halbert, Dan Kennedy, etc.) ✅ Strong research and product positioning skills ✅ Experience using AI tools (ChatGPT, Claude, Jasper, etc.) ✅ Understanding of customer psychology and purchase behavior ✅ Strong attention to detail and proven ability to write high-converting copy Nice-to-Have Skills ✨ Familiarity with Shopify, Amazon, or other eCommerce platforms ✨ Experience analyzing ad/campaign data for copy optimization ✨ Previous freelance or contract experience in a fast-paced, results-driven environment Who Should Apply? ✅ Apply if you: Know how to turn product research into sharp, conversion-driven copy Love working independently and delivering great results under tight deadlines Have a strong portfolio that shows real-world impact Are confident using AI tools to enhance (not replace) your writing process 🚫 Do not apply if: You are a non-native English speaker without fluency in persuasive written copy You have no direct response experience You have never used AI tools for writing or workflow improvement Project Details & Work Setup 📋 Work Arrangement: Project-based (remote) 💼 Commitment: Based on scope of work (to be discussed) 💰 Compensation: Competitive, based on experience and project scope 🧘 Flexibility: Work on your own time as long as deadlines are met 🎯 Collaboration: Clear communication, performance-focused direction, and team support How to Apply We’re excited to see what you’ve got. To apply for this project-based role: Submit your resume and portfolio – Show us your best work, especially performance-driven copy for eCommerce brands. Answer a short assessment – If shortlisted, you’ll be invited to complete a skills-based evaluation. Join an initial interview – A quick call to discuss your experience, process, and fit for the project. Final interview with the department manager – Dive deeper into strategy, expectations, and how you’ll contribute to the team.