Campaign Executive

Campaign Executive (Paid Social)

Fully Remote | Global, Independent Growth Agency | $36,000 - $40,000 |

About Webtopia:

Webtopia is a global, remote-first independent growth agency, led by twins Tris and Ben Dyer. Tris brings the long-term vision; both are driven by a shared curiosity about how brands grow and what it takes to build something that lasts.

Today we support brands across fashion, beauty, health and wellness, home, jewellery and more. Our work blends creative thinking, data-led strategy and performance expertise, grounded in a belief in people and the brands they're building.

We're a lean, deliberately-not-scaling team of around 20 people across Webtopia and Oaks. Rather than growing headcount for its own sake, we hold ourselves to a target of £100k+ revenue per head - which means every hire matters and every team member owns real client outcomes.

We operate on a pod model: Pod Lead → Campaign Manager → Executive, backed by shared creative, ops and finance resource. We're social-led and multi-channel — Meta is our engine, Google sits as a support channel, and we bring in TikTok, Pinterest and Klaviyo where they genuinely fit the brand.

Some proof points on the kind of scale we operate at:

• Grown a client (CVG) to ~$9M in gross profit
• Team members managing £500–600k/month in spend before joining us
• A BFCM campaign that scaled spend 646% YoY, drove revenue up 800%, and delivered a 12.48 ROAS

AI fluency is a hard requirement for this role, not a nice-to-have. We've built AI and automation into how our Executives work, and you'll be expected to use tools like Claude every day to move faster and more accurately.

The Role:

We're hiring two Campaign Executives to join our growing pods. As a Campaign Executive, you're the engine room of performance. You'll build, optimise and report on paid social campaigns every day across a portfolio of 4–6 client accounts, working closely with your Campaign Manager and Pod Lead to keep every account accurate, efficient and moving forward.

If that sounds like more accounts than you're used to, that's by design. AI and automation are built into how our Executives work, taking care of the repetitive build, checking and reporting tasks so you can manage a bigger portfolio without cutting corners.

This isn't a client-facing role, but clear written communication matters: you'll be sharing updates, flagging issues and documenting your work for the team in writing, every day.

Campaign Build & Optimisation

• Build paid social campaigns accurately and quickly, primarily on Meta, following the strategy set by your Campaign Manager
• Carry out daily account checks and optimisations to keep clients on track against their KPIs
• Monitor pacing and spend so budgets are delivered as agreed
• Launch and test new creative and audience approaches as soon as assets are ready
• Use AI tools and automation to speed up builds, checks and reporting without sacrificing accuracy

Diagnosis & Account Health

• Spot inefficiencies early - wasted spend, creative fatigue, audience overlap, tracking gaps - and bring a clear recommendation
• Keep an eye on pixel, Conversions API and Shopify backend setup so data stays reliable
• Look beyond ad metrics to site performance, flagging anything on the client side that's holding results back

Reporting & Communication

• Pull together accurate performance reports and insight for your Campaign Manager and Pod Lead
• Communicate clearly and concisely in writing, using Slack and ClickUp, so the team always knows the status of your accounts
• Flag problems quickly and honestly. Catching an error early always beats hiding it

Team & Innovation

• Share wins, tests and lessons with the wider media buying team
• Bring new ideas - whether that's a creative angle, a platform feature or a smarter way to automate a task
• Live our values day to day and help build a team-first culture across time zones

How You'll Be Measured:

We're transparent about what good looks like. Your performance will be reviewed against:

• Accuracy: error count across builds, launches and reporting
• Scale: ad spend and revenue managed across your accounts
• Speed: turnaround time on tasks
• Culture: how you live our values and work with the team
• Innovation: new ideas, tests and improvements you bring

Where This Role Leads:

This is a genuine first step on a clear path: Executive → Campaign Manager → Pod Lead. It isn't theoretical, either - two of our three current Pod Leads started as Campaign Executives. If you do the work and live the values, we'll invest in getting you there.

A Day in the Life:

Expect a mix of morning account checks and pacing, hands-on campaign builds and optimisation, launching new creative, digging into data to diagnose what's working (and what isn't), and writing clear updates for your pod. Most of your collaboration happens in Slack and ClickUp, with regular check-ins during the hours you overlap with the UK.

What You'll Bring:

Must-haves:

• 1–2 years of direct, hands-on Meta Ads experience, with a track record of building and optimising campaigns
• Working knowledge of Shopify
• Daily use of Claude or other AI tools in your workflow
• Ability to diagnose account inefficiencies and explain what you'd change and why
• Awareness of pixel, Conversions API and backend tracking setup
• Clear, accurate written communication

Nice-to-haves:

• TikTok, Pinterest and/or Google Ads experience
• Creative strategy experience: a strong plus
• Influencer or creator marketing experience: a strong plus
• Comfortable with Slack, ClickUp and G-Suite

Skills and approach:

• Detail-obsessed: you check your work before anyone else has to
• Proactive and comfortable working unsupervised
• Curious about why campaigns perform the way they do
• A genuine team player

Our values come first - literally. They're the basis of the first stage of our interview process, before we even get into skills and experience:

• Partner Obsession - we think alongside our clients, not just for them
• Collaboration - we win as a team, across pods and departments
• Integrity - we do right by our clients and each other, even when it's hard
• Curiosity & Growth - we stay hungry to learn, question assumptions, and keep getting better

Engagement & Benefits

• Full-time independent contractor engagement on a fixed monthly fee of $3000
• Flexible working week, with hours spread to suit you and your pod's time zone overlap
• Reduced hours over Christmas, with no requirement to use time off
• Cultural and religious holidays observed (e.g. Eid, Holi, Thanksgiving)
• Fully remote, with a clear progression path to Campaign Manager.