Campaign Manager

Campaign Manager Remote with occasional travel | up to £40,000 per annum | Full time Click to Apply Welcome to Juniper Education, where our mission is to champion educators, empowering them to shape future generations. We're more than just a support system; we're the driving force that propels schools and Academy Trusts to new heights. With our proven school education management systems and services, we address a spectrum of needs, ensuring excellence in education. In the education and tech industry, your work directly influences the lives of students and educators. Whether you're developing cutting-edge educational technology, supporting school leadership teams directly or designing solutions to enhance the learning experience, you could make a lasting and positive impact on the future. Our mission statement says it all: We look after you, so that you can look after our children. Dedicated to our core values, we are committed to: Empowerment : Equipping everyone with the tools, intelligence, connections, and freedom to make informed decisions, recognised and respected by all. Purpose : Supporting everyone to reach their highest potential, thereby enabling all children to achieve theirs. Passion : Because we love what you do, you’re at the heart of everything we do. Innovation : Delivering meaningful solutions with expertise and creative thinking to influence the ever-changing world of education. Collaboration : The cornerstone of our success as it enables us to collectively harness diverse perspectives and strengths, ensuring that together, we achieve more than we could ever do alone. Every voice counts! The Campaign Team sits at the heart of Juniper's commercial marketing function. Led by the Campaign Team Lead, the team is responsible for translating business priorities into audience-led marketing activity that supports growth across Juniper's portfolio of products and services. The Campaign Team Lead owns campaign strategy, prioritisation, portfolio planning and commercial alignment across the function. The Campaign Marketing Manager plays a critical role in turning that strategy into action, leading the delivery, optimisation and performance of integrated campaigns that support both new business growth and customer success. You'll also work closely with a Campaign Executive, helping to guide delivery and contribute to the development of campaign capability across the team. What you'll be doing Campaign Planning & Delivery Lead the delivery of integrated marketing campaigns across email, content, webinars, events, social media and paid channels. Translate campaign briefs and strategic priorities into clear campaign plans and actionable activity. Coordinate campaign delivery across multiple stakeholders and teams. Ensure campaigns are delivered on time, on brand and aligned to business objectives. Audience Engagement & Lifecycle Marketing Build campaigns that support customer acquisition, onboarding, adoption, retention and growth. Apply audience segmentation and customer insight to improve relevance and engagement. Develop targeted nurture journeys and lifecycle campaigns that help schools and MATs get maximum value from Juniper's products and services. Support Account-Based Marketing approaches where appropriate. Campaign Performance & Optimisation Take ownership of campaign performance, reporting and optimisation. Monitor engagement, lead generation, pipeline contribution and customer growth metrics. Use insight, testing and audience feedback to continuously improve campaign effectiveness. Lead A/B testing and optimisation activity across channels and customer journeys. Marketing Automation & Customer Communications Build and optimise campaigns, workflows and nurture journeys within HubSpot. Use automation, behavioural triggers and segmentation to deliver personalised customer experiences at scale. Work closely with Customer Success and Product teams to support customer communications, product launches and adoption campaigns. Collaboration & Influence Partner with Sales, Product, Customer Success and Brand teams to ensure campaigns support broader business goals. Contribute ideas, insight and recommendations that improve campaign effectiveness and customer experience. Support and collaborate with the Campaign Executive to ensure campaigns are delivered effectively. What we're looking for We're looking for someone who combines commercial awareness, campaign expertise and a strong understanding of audience-led marketing. You'll likely bring: Experience delivering integrated marketing campaigns from planning through to optimisation. Strong understanding of customer journeys, lifecycle marketing and marketing funnels. Experience using audience segmentation and customer insight to improve campaign performance. Confidence using HubSpot or similar marketing automation platforms. Strong analytical skills and experience using data to inform decision-making. Experience measuring campaign effectiveness and translating insight into action. Excellent communication and stakeholder management skills. The ability to balance strategic thinking with hands-on delivery. A collaborative and proactive approach to working across teams. Experience within education, EdTech, SaaS or a services-based organisation would be beneficial but isn't essential. A bit more about you You're naturally curious and always looking for ways to improve. You enjoy understanding what motivates audiences and using that insight to create more effective campaigns. You balance creativity with commercial thinking and enjoy seeing your work deliver measurable results. You build strong relationships, communicate well and enjoy working with colleagues from different disciplines. Most importantly, you're motivated by creating marketing that genuinely adds value to customers and supports business growth. Why join us? This is an exciting opportunity to join a growing marketing function at a pivotal stage in its evolution. You'll have the opportunity to work across a diverse portfolio of products and services, contribute to meaningful commercial outcomes and help shape how Juniper engages with schools and MATs throughout their journey with us. You'll be joining a team that values curiosity, collaboration, continuous improvement and a willingness to challenge the status quo when there's a better way forward. If that sounds like you, we'd love to hear from you. Interview process · 1st stage Interview · Assessment · 2nd stage Interview We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [email protected] Juniper Education Benefits · Day 1 right to company sick pay · Enhanced annual leave entitlement · Opportunity to purchase additional leave · Entitlement to carry over leave to next entitlement year · Day 1 access to 24/7 GP & prescription services · Day 1 access to rewards platform · Cycle to work scheme · Enhanced maternity & adoption pay · Day 1 access to employee assistance platform · Funded development/Qualification opportunities · Voluntary health care cash plan · Voluntary private medical insurance · Plus more! Please note: We are unable to provide visa sponsorship at this time. Applications to be submitted by midnight 24th August 2026 Department Marketing Role Digital Marketing Manager Locations Peterborough Remote status Fully Remote Yearly salary £40,000 Employment type Full-time About Juniper Education Trusted by over 14,000 schools and over 70% of MATs, Juniper’s technology and expertise deliver joined-up solutions for classrooms, the back office, staff development and engaging with parents. At Juniper Education, we believe that the heart of a great workplace is its people. That's why we're committed to investing in our team, creating an inclusive culture, and embracing our company values: collaboration, empowerment, innovation, passion, and purpose. Our team of over 400 people nationwide, mostly experienced education experts and former teachers, is passionate about making schools and MATs a better place to work and learn. We want to ease the heavy workloads and stress that everyone in education faces, improve operations, and help pupils achieve more. Our mission is clear: JoinUp – the right information, to the right person at the right time , with the ultimate goal of making a real and positive impact on education.