Campaign Specialist - Paid Social & ABM

As a mid-level Marketing Coordinator specializing in Paid Digital and Account-Based Marketing within our Global Delivery Center (GDC) , you will take ownership of the execution and optimization of paid digital campaigns and ABM programs on behalf of our regional marketing teams. Building on hands-on platform experience, you will bring greater autonomy and judgment to campaign delivery — proactively identifying performance issues, recommending improvements, and serving as a reliable point of expertise for both your GDC colleagues and the regional stakeholders you support. This role suits someone who has moved beyond the basics of paid digital execution and is ready to take on more complex campaigns, contribute to strategy conversations, and help raise the quality of delivery across the team. We understand the need to provide a flexible working environment partnered with team collaboration and socialisation . Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Cape Town office. Key Responsibilities Own the end-to-end setup, launch, optimization, and performance management of paid campaigns across LinkedIn Ads — including audience testing, bid strategy, creative rotation, and budget management — ensuring campaigns consistently deliver against regional objectives . Manage the execution and ongoing optimization of programmatic display campaigns, identifying performance trends and making tactical adjustments to improve delivery and efficiency. Lead the execution of account-based marketing programs within 6sense — including advanced segment building, intent signal analysis, multi-touch campaign activation, and performance evaluation — working closely with regional teams to align ABM activity to account and pipeline goals. Take ownership of target account list quality and hygiene across paid and ABM channels, working with data and enrichment teams to ensure segments are accurate , well-structured, and regularly refreshed. Analyze campaign performance across all paid and ABM channels, identifying trends, surfacing insights, and providing regional teams with clear, actionable recommendations — not just data. Conduct and oversee pre-launch QA across campaign setups, and proactively identify opportunities to improve GDC workflows, briefing standards, and execution processes. Maintain high standards of account hygiene, naming conventions, and organizational structure across all platforms, and help establish best practices for the wider coordinator team. Provide guidance and peer review to junior marketing coordinators, sharing platform knowledge and helping to develop their execution skills and quality standards. Build trusted working relationships with regional marketing teams, communicating confidently on campaign performance, managing expectations, and contributing meaningfully to campaign planning conversations. Requirements Bachelor's degree in marketing, business, or a related field 3–5 years of experience in a paid digital, performance marketing, or ABM execution role Demonstrated hands-on experience with LinkedIn Campaign Manager and at least one ABM platform — experience with 6sense strongly preferred Experience with programmatic display campaign management Solid understanding of account-based marketing principles and B2B demand generation Confident analyzing campaign performance data and translating findings into clear recommendations Strong attention to detail with a track record of high-quality campaign execution and QA Clear and credible communicator, comfortable engaging directly with regional marketing stakeholders Experience working within a shared services, delivery center, or agency environment an advantage B2B or software/technology sector experience preferred Comfortable working across global time zones as part of a distributed team We’re obsessed with making this the best job you’ve ever had! We want our teams to love working here, so we’ve created some incredible perks for you to enjoy: We want our staff to love working here, and so we’ve created a few unique perks such as office breakfasts, quarterly lunches and virtual social events. Additionally, we value your input in your employee experience and have employee-led groups such as our DEI committee, employee resource groups such as Women and Allies, and our Pride Event Group Have confidence in your health with our offered Medical Aid Scheme. Invest in our competitive Personal Pension plan and help set you up for your future. Big on family? So are we! Here at MRI Software we recognise that your family is important, and being able to spend quality time with your family as it grows is a wonderful experience. Therefore, the MRI Software Parental Leave benefit is designed to give you the opportunity to spend time with your new arrival(s). Enjoy a fantastic work-life balance with 25 days of annual leave plus Public Holidays, in addition to a bank of 16 hours of "Flex Time Off" to be used whenever and however you choose! Further your professional development with our Tuition Reimbursement Schemes Enjoy the flexibility of working from anywhere in the world for two weeks out of the year! About Us From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you! Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people. We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day. At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. Amazing growth requires amazing employees. Are you up to the challenge? We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you! MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!