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Whatnot logo

Category Manager, Australia - Fashion

Whatnot
Posted Jun 15, 2026, 8:13 PM UTC
🇦🇺Australia🏢Hybrid📁Other
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🚀 Join the Future of Commerce with Whatnot! Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops. As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce. 💻 Role As a founding team member in Australia, you will play a pivotal role in shaping Whatnot's regional presence, working alongside the GM, Australia. Launch your country Launch and own a category in Australia Strategize the best ways to scale your efforts to make our first category successful Partner with GM, Australia on determining which category to launch next Create community-defining moments Build relationships with influencers, planning and executing activations to bring their audiences onto Whatnot Organize and execute on-app and in person events connected to the most exciting products, moments, and fandoms related to your category Build our seller community Develop a robust pipeline of sellers, including resellers, influencers, and shops Identify and bring on board high-potential sellers managing ongoing relationships and day-to-day communications Advise sellers on ways to grow their businesses on Whatnot. Create the next generation of top sellers in Australia Stay close to sellers and buyers in the ecosystem to understand user needs and provide the product team with key user insights and problems to solve. Use data and strategic thinking to propel your category forward Analyze and leverage data to develop actionable strategies, measure impact, and drive growth in your category and across Australia Be able to jump in, ramp up quickly, and independently drive strategic projects both in your own category and across partnerships when needed. 👋 You People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it. As our next Category Manager, Australia, you should have 4+ years of experience working in a fast-paced, client-facing role in high output environments, such as Strategy Consulting, Private Equity, or partnerships at a fast-paced tech company, plus: Experience working in a business development or partner-facing role You have experience building and executing against a pipeline of targets You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed You are a strategic and creative thinker who can turn research and data into actionable plans Passion for creator communities and/or expertise in existing Whatnot product categories (e.g. vintage clothing, collectibles) Experience at a high-growth startup, marketplace, or creator-focused platform a plus Proficiency in SQL a plus Experience buying and selling in online marketplaces a plus 🎁 Benefits Generous Holiday and Time off Policy Comprehensive Health Insurance for you and your dependents Work From Home Support Home Office allowance Monthly allowance for cell phone and internet Care benefits Monthly allowance on for wellness Annual allowance towards Childcare Lifetime allowance for family planning (i.e. adoption or fertility expenses to name a few!) Superannuation contributions are made in accordance with local compliance requirements to support your retirement savings. Monthly allowance to dogfood the app All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!). Parental Leave Whatnot provides 16 weeks of paid parental leave along with an optional one-month gradual return-to-work program (optional Company leave allowances run concurrently with any government leave programs you may be eligible for. If you are eligible for additional time through a government program, we will honor that time. 💛 EOE Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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