Chief Marketing Officer

Company Description BossRec is an adventure tourism platform that connects travelers with operators across Southeast Asia, making it easier to discover and book unique experiences. The platform simplifies trip planning with real-time availability, social networking features, and community-driven recommendations. BossRec aims to make adventure travel seamless, engaging, and accessible for a wide range of travelers. The company is actively building partnerships with local operators, tourism bodies, and event organizers to expand its offerings and regional reach. BossRec is a travel technology business focused on shaping the future of adventure tourism.

Role Description The Chief Marketing Officer (CMO) at BossRec will lead the overall marketing strategy and execution to drive brand awareness, user growth, and partner engagement across Southeast Asia. This full-time, hybrid role is based in Batu Caves, with flexibility for some work-from-home arrangements. Day-to-day responsibilities include developing integrated marketing plans, overseeing market research initiatives, and managing brand positioning and messaging across digital and offline channels. The CMO will guide public relations activities, including media outreach and thought leadership, and collaborate closely with sales and partnership teams to align marketing programs with revenue targets. This role will also involve building and mentoring a marketing team, managing budgets, analyzing performance metrics, and refining campaigns based on data-driven insights.

Qualifications

• Strong expertise in Market Planning and Marketing Management, with a track record of designing and executing strategic marketing roadmaps.
• Proficiency in Market Research, including customer insights, competitive analysis, and data interpretation to inform marketing decisions.
• Experience in Public Relations, including media relations, communications strategy, and reputation management.
• Background in Sales collaboration, supporting lead generation, conversion, and go-to-market initiatives with aligned marketing campaigns.
• Demonstrated leadership experience in senior marketing roles, ideally within travel, tourism, or technology sectors.
• Ability to build, manage, and develop diverse, high-performing teams in a fast-paced, growth-focused environment.
• Strong analytical skills, familiarity with marketing analytics tools, and ability to translate data into actionable strategies.
• Excellent written and verbal communication skills in English; additional regional languages are an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• Comfort working in a hybrid setup based in Batu Caves, with occasional regional travel as needed.