Chief Marketing Officer (CMO) / Head of Growth

About Us Bublishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, Bublishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact. Job Description This is a remote position. Chief Marketing Officer (CMO) / Head of Growth Reports To: Founder / CEO Location: Remote (Worldwide; European timezone preferred) Type: Full-time or Fractional Comp. Range: Flexible for the right candidate About Us We are a bootstrapped, direct-response ecommerce brand in the natural health space. We sell premium physical products through high-volume short-form video advertising. The company has experienced explosive growth, scaling rapidly through relentless creative production, product iteration, and proprietary engineering-backed tooling. We run significant daily ad spend across Meta and YouTube, produce massive creative volume monthly, and serve customers across 10+ countries. We have a 40-person marketing department with strong tactical execution, but we lack a strategic marketing leader who has scaled brands at 8–9 figure levels. The Role You will be the strategic leader of the entire marketing organization. This is not a consultant role — you own the marketing vision, roadmap, and execution strategy end to end. You will lead a team of 40+ across creative strategy, video production, media buying, and channel expansion. A Creative Project Manager currently handles day-to-day operations and team coordination. Your role is to set strategic direction, make hiring decisions, drive channel diversification, and ensure the marketing machine scales profitably. What You Will Own Overall marketing strategy and roadmap to achieve massive scale. Channel diversification beyond current primary channels into new paid, organic, and offline channels (TV, direct mail, podcasts, affiliates, influencers). Creative strategy at the portfolio level: which angles, formats, and concepts win across channels and markets. International expansion strategy across new language markets. Team development: identifying leadership gaps, promoting talent, building a marketing org that operates independently. Marketing P&L ownership: scaling spend while maintaining contribution margin targets. You Are the Right Fit If You have personally scaled a DTC or ecommerce brand from $10M to $50M+ (or $50M to $100M+) as CMO, VP Marketing, or equivalent. You deeply understand direct-response economics: ROAS, contribution margin, creative testing velocity, and scale constraints. You have managed multi-channel paid media at significant daily spend and know how to diversify without diluting performance. You have led teams of 20+ marketers and built the systems and accountability structures that make them run. You are AI-forward and see how AI is transforming creative production and marketing operations. You are a doer, not a theorist — you move fast, make decisions with incomplete data, and iterate relentlessly. Nice to Have Experience in health, wellness, supplements, or publishing verticals. Track record marketing to older demographics (50+). Experience taking a brand into retail, TV, or international markets. 90-Day Success Complete audit of current marketing operations, creative system, and channel performance. Deliver a 12-month strategic roadmap with channel-specific plans. Identify and begin executing on the top 2–3 highest-leverage growth opportunities. Establish yourself as the marketing leader the team trusts and follows.