China Content and Social Marketing Specialist

Why join Safeguard Global? 👀

We want to help you “work in any way” — that means making time for family, commitments, and life outside of work so that you can have the best of both worlds. When you own what you do and are driven to deliver, you have the flexibility to decide where and how you work. 🚀

Our roles aren’t just remote and hybrid first—they break free from the traditional ways of doing things, paving a way for a job that works for you. ✅

Join us as an HR Services Manager and make an impact on a global scale!

The role in a nutshell:

We are looking for a China Content and Social Marketing Specialist to strengthen Safeguard Global’s brand presence among Chinese companies expanding internationally. Reporting to the APAC Marketing Lead, you will own the China content calendar and create engaging, locally relevant Chinese-language content across WeChat, Xiaohongshu, Zhihu, the Safeguard Global website and other relevant channels. You will turn global workforce, employment, compliance and international expansion topics into clear, practical content for Chinese business and HR audiences. This is a hands-on role that goes beyond translation—you will localize global content, develop original market-relevant stories, manage channel strategy and use performance insights to improve content and engagement.

How you will make a difference:

• Develop and manage the China content strategy and editorial calendar in line with business and marketing priorities.
• Create and edit high-quality Chinese content, including thought leadership, regulatory updates, country guides, case studies, interviews, campaign content and social posts.
• Monitor global employment, labour, payroll and regulatory developments and translate complex topics into clear, practical insights for Chinese audiences.
• Manage and coordinate content across WeChat, Xiaohongshu, Zhihu, the corporate website and other relevant platforms, adapting content to each channel and audience.
• Localize global content by adding relevant Chinese-market context, examples and perspectives rather than relying on direct translation.
• Support partner campaigns, paid initiatives, events and sales-enablement activities with relevant content and communications.
• Collaborate with internal subject-matter experts, marketing, sales and external partners to develop impactful content.
• Ensure Chinese-language content meets Safeguard Global’s brand, messaging, quality and editorial standards.
• Track content and social media performance and use insights to improve topics, formats and distribution.

What will give you an advantage:

• 3–5 years’ experience in content marketing, social media, marketing communications, journalism or a related role.
• Bachelor’s degree in Marketing, Communications, Journalism, Business or a related field.
• Native-level Simplified Chinese writing, editing and proofreading skills.
• Hands-on experience creating content for WeChat and a strong understanding of the Chinese digital/social media landscape.
• Ability to turn complex business, regulatory or technical topics into clear and engaging content.
• Experience creating a range of content formats, including articles, social posts, case studies, interviews and campaign content.
• Strong research, fact-checking and editorial skills.
• Experience localizing global content for Chinese audiences and adapting content based on local market needs.
• Working proficiency in English to collaborate with global teams and work with English-language source material.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Basic understanding of content performance metrics and social media analytics.
• B2B or professional services experience preferred. Experience in HR services, global employment, payroll, compliance, SaaS or international business would be an advantage.

What you'll bring:

• Excellent understanding of Chinese audiences, cultural nuances and platform behaviours.
• Strong storytelling skills and the ability to make complex topics accessible and engaging.
• Curiosity about global business, international workforce trends and overseas expansion.
• Strong ownership, initiative and attention to detail.
• Collaborative and adaptable approach, with the ability to work across regional and global teams.
• Ability to balance creativity with accuracy, brand consistency and business objectives.
• A results-focused mindset and interest in how content drives awareness, engagement, trust and demand.

Who we are and what we do:

Safeguard Global is….Global! With offices worldwide, we help 1500+ companies hire, manage, and pay employees in 170+ countries. It's all about people! Join us to meet diverse folks, explore new cultures, and connect with amazing folks from around the globe.

Our Global Benefits 

• Autonomy & Flexibility (Work in Any Way): Be supported with as much flexibility as possible.  
• Bonding Leave: Enjoy paid leave to bond with your new family member.  
• 2 Charitable Days: Contribute to causes you believe in.  
• Reward & Recognition Program: Be rewarded for your success and championing our values.  
• Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan. 

Why become a Guardian: 

• International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.  
• Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
• Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace. 

Next Steps: 

To apply, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time. 

Welcome to the Future of Work!

At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.

About Us

Safeguard Global builds adaptive solutions for organizations seeking to thrive in the global economy. Through a combination of workforce management data, technologies, services and market expertise, Safeguard Global enables success through smarter, more efficient global employee management, recruitment, payroll, onboarding, expense management and more.