Client Business Director

Summary / Objective The Client Business Director is a digital-first business leader responsible for driving client growth through data-driven, performance-oriented, and integrated marketing strategies. This role leads client relationships with a strong foundation in digital ecosystems, performance marketing, content strategy, and platform-driven campaigns, while ensuring seamless integration with traditional channels. The Client Business Director acts as a strategic partner to clients, translating business goals into connected, measurable, and scalable marketing solutions. Essential Duties & Responsibilities Digital Leadership & Strategy Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels. Guide clients on full-funnel strategies (awareness → consideration → conversion → retention). Ensure campaigns are data-driven, measurable, and optimized for performance. Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics. Identify opportunities in automation, personalization, and audience segmentation. Client Leadership & Growth Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness. Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems). Lead client business reviews with a focus on performance insights and optimization opportunities. Ensure strong client satisfaction, retention, and long-term partnership growth. Integrated Campaign Leadership Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations). Lead development of connected campaigns across all touchpoints. Translate strategy into holistic campaign ecosystems, not isolated executions. Collaborate with Creative to ensure ideas are platform-relevant and culturally impactful. Performance & Financial Management Own account financial performance, ensuring profitability and revenue growth. Oversee scopes of work with emphasis on digital deliverables and evolving client needs. Ensure alignment between performance results and business impact (ROI). Partner with Finance and Media teams to ensure accurate forecasting and investment allocation. Operational Excellence (Digital-Focused) Ensure teams are operating with agile, fast-paced digital workflows. Oversee execution across multiple digital workstreams simultaneously. Identify and implement process improvements for speed, efficiency, and scalability. Ensure integration across teams (Creative, Media, Data, Production). Team Leadership & Development Lead and mentor teams with a strong emphasis on digital capabilities and upskilling. Build teams that understand both creative storytelling and performance marketing. Coach teams on client management through a data-driven lens. Foster a culture of innovation, curiosity, and continuous learning in digital. New Business & Digital Growth Lead and support new business efforts with a strong digital POV. Contribute to proposals with digital strategy, innovation, and performance frameworks. Identify new opportunities in emerging platforms, technologies, and digital capabilities. Position the agency as a forward-thinking, digitally-led partner. Key Responsibilities (Execution Layer) Oversee development of digital campaign strategies, presentations, and performance reports. Ensure alignment between strategy, creative, media, and analytics. Lead campaign planning with a focus on audience targeting, channel selection, and optimization. Monitor campaign performance and guide teams on real-time optimizations. Ensure clear communication of results, insights, and next steps to clients. Supervisory Responsibility Manages Client Business Managers, Supervisors, and Jr. team members. Acts as a digital mentor and strategic leader within the team. Job Competencies Digital-First Thinking Performance & Data-Driven Mindset Strategic Leadership Client Influence & Relationship Building Financial Acumen Agility & Problem Solving Cross-Channel Integration Team Leadership Core Competencies Creativity – Ideas that drive results Knowledge – Data-informed decisions Leadership – Empowering digital growth Teamwork – Integrated collaboration Service – Client-centric mindset Innovation – Constant evolution Preferred Education & Experience Bachelor’s degree in Marketing, Advertising, Communications, or related field. 7–10+ years in an agency environment with strong digital focus. Proven experience leading performance marketing, digital campaigns, and integrated strategies. Experience managing large accounts with complex digital ecosystems. Knowledge & Critical Skills Strong expertise in: Paid Media (Meta, Google, Programmatic) Social & Content Strategy CRM & Lifecycle Marketing Analytics & Performance Measurement Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.) Ability to translate data into actionable insights and business decisions. Strong presentation and storytelling skills. Bilingual (English & Spanish) preferred.