Client Marketing Specialist

The Client Marketing Specialist will assist clients with strategic initiatives and communications aimed at strengthening their brand reputation, generating new leads, growing their revenue, and educating stakeholders about consumer-directed healthcare accounts and COBRA. Additionally, this individual will assume a leadership role in the planning and execution of our distinguished Partner Marketing program.

Responsibilities:

· Collaborate directly with clients to understand their marketing goals and develop tailored campaign strategies and communications for them

· Execute multi-channel marketing programs for clients, including email, direct mail, social media, and digital outreach

· Use approved AI tools to assist with content creation, campaign optimization, and analytics.

· Provide clients with strategic input on messaging, audience segmentation, and campaign timing

· Analyze campaign performance and provide strategic recommendations to help clients improve engagement and adoption.

· Coordinate with internal team members on creative assets and content development

· Plan, update, and maintain our Partner Marketing program, which includes educational and marketing materials and services for our clients

· Provide a hands-on role in planning and execution of virtual and in-person events, including the annual DataPath client conference

· Assist DataPath Sales team with developing sales enablement materials

Experience:

· 3-5 years in a B2B marketing, agency, or client services role

· Exceptional written and verbal communication skills

· Strong interpersonal skills and experience with a customer-centric approach

· A creative eye and hands-on experience in copywriting and content creation

· Knowledgeable about content marketing, social media, and digital marketing best practices

· Proficient with digital marketing tools such as MailChimp, SEMRush, LinkedIn, and Meta

· Ability to manage multiple projects and deadlines with attention to detail

· May require up to 25% travel

*Candidates may be asked to submit a professional portfolio and take a writing exam

Bonus Points

· Experience in benefits administration, financial services, or workplace benefits

· A bachelor’s degree in marketing, communications, or business