Commercial Excellence Lead

Home Join our team Explore opportunities Req ID Posted Function Location Req ID: 98679 Function: Sales Posted: Jul 6, 2026 Location: We are looking for a Commercial Excellence Lead who will own the mid- to long-term commercial strategy to drive market sales and margin growth. As a central figure in the commercial development of the business, this position requires a highly collaborative mindset and strong partnership with cross-functional stakeholders. THE ROLE OPTIMIZE, ENABLE, INNOVATE! As our Commercial Excellence Lead, you play a critical role in executing the customer engagement strategy and leading both sell-in (net revenue) and sell-out (retail) sales planning, supported by robust commercial analysis of trading performance across omni-channels. The ideal candidate will support the execution of channel and retailer strategies, while identifying new commercial opportunities to maximize growth across all channels. A key focus will also be on driving retail excellence in stores and counters, particularly in customer service and operational execution. The role plays a critical part in commercial planning, including forward sales and event planning with accurate stock forecasting to support business initiatives. You will be reporting to Country Head, and you will manage: Drive service excellence Champion a service excellence ethos Drive customer loyalty with effective CRM program, by analyzing the data from EPOS & work closely with Marketing Drive service quality and customer satisfaction Evaluate organisation for business excellence Implement effective commission and incentive schemes to drive selling behaviours Develop operational and store teams for service excellence Drive innovation and productivity aspirations Implement retailer and door segmentation with corresponding business model strategy Develop productivity road map to maximise staff and store productivity Drive a culture that encourages productivity and innovation Evaluate effectiveness of implemented innovation and productivity initiatives Drive operational excellence Develop operational plans to support achievement of business and financial KPIs Drive enterprise resource planning system Evaluate financial performance Evaluate processes to improve operational performance Key Account Planning and Management Create trust-based business relationships with key clients Expand the business relationships with present clients by continuously executing solutions that meet their business goals Develop keen understanding of key clients’ marketplace, strategies, customer profile Responsible for Business development project, leading the PM request and alignment with Marketing team Execution of 360 launch and animation strategy Owns the Omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices. Implement effective mechanics to drive business KPIs – sales and profitability Follow through on 360 plan and provide weekly commentaries, conduct post-mortem to measure effectiveness of 360 plan Derive key learning from analyses to keep sharpening commercial frameworks and strategy planning YOU ARE A COTY FIT You like to make a difference. As a Commercial Excellence Lead, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements: Bachelor’s Degree in Business Management, Marketing, or any related discipline. Minimum 10 years’ Sales experience in Beauty, Luxury, and/or Consumer Goods, and at least 5 years in management/ leadership capacity. Ability to work in fast-paced environment Resilient and flexible, adapts to new challenges Experience in developing and managing forecasts Excellent presentation, communication and administrative skills Proficiency in verbal and written communication in Thai and English If you’re ready to support and shape the future of beauty, we want you on our team! WHAT WE OFFER This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best. ABOUT US Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Country/Region: TH City: Bangkok