Communications Advisor

Job Description

Under general supervision, the Communications Advisor helps develop and execute strategic communications and engagement activities that advance business objectives and strengthen the company’s position with key stakeholders. These audiences may include current and prospective employees, the media, business and community leaders, consumers, employer groups, the financial community, and health care providers.

Working closely with communications colleagues, business partners, leaders and subject matter experts, the Communications Advisor researches issues, identifies audience needs, develops clear and effective communications, and coordinates deliverables across internal, external, digital, and social channels.

This role is well suited for someone who is energized by a fast-paced environment, motivated to learn, and ready to take ownership. The successful candidate will bring curiosity, strong writing and project-management skills, sound judgment, and the ability to maintain momentum as priorities evolve.

What You’ll Do

• Contribute to the development and execution of strategic communications and engagement plans that advance divisional and enterprise priorities.

• Develop an understanding of business objectives, emerging issues, stakeholder needs and target audiences, using research and analysis to identify communications risks and opportunities, escalate concerns when appropriate, and inform communications strategies, messaging, and recommendations.

• Produce, edit, and publish accurate, compelling, and audience-appropriate communications across internal, external, digital, and social channels. Deliverables may include news releases, talking points, internal articles, web and intranet content, presentations, and social media posts.

• Coordinate communications projects from planning through execution, managing timelines, approvals, dependencies, and stakeholder expectations to keep work moving forward.

• Build productive relationships with communications colleagues, business partners, leaders, and subject matter experts to gather information, align communications approaches, and deliver consistent messaging.

• Support media relations activities, including monitoring and assessing incoming inquiries, initiating appropriate response and escalation protocols, coordinating and staffing interviews, and monitoring media coverage.

• Identify and develop compelling stories and proactive earned-media opportunities that support business objectives and advance organizational priorities.

• Help develop materials to prepare leaders and subject matter experts for media interviews, speaking engagements, and other stakeholder interactions.

• Support the management and continuous improvement of corporate communications channels and platforms, including content publishing, asset management, content reviews and other recurring communications activities.

• Support the management and continuous improvement of corporate communications channels and platforms, including content publishing, asset management, content reviews, performance monitoring, and the use of audience engagement insights to inform future communications approaches.

• Demonstrate flexibility, curiosity and a willingness to take on new challenges while maintaining high standards for quality, accuracy and timeliness.

What You Bring

Required

• Bachelor’s degree and at least three years of experience in communications, public relations, journalism, marketing or a related field.

• In lieu of a degree, at least five years of experience in a related field.

Bonus Points

• You are energized by a fast-moving environment where priorities shift, deadlines are tight and new challenges create opportunities to learn.

• You are curious and motivated to understand both the details and the broader business context, asking thoughtful questions that strengthen the work.

• You bring urgency without sacrificing judgment, accuracy or strategic thinking.

• You take ownership of your work, anticipate next steps and actively move deliverables forward.

• You are an adaptable and collaborative teammate who builds strong relationships, seeks feedback and continuously improves.

What You’ll Get

• The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community  

• Work-life balance, flexibility, and the autonomy to do great work   

• Medical, dental, and vision coverage along with numerous health and wellness programs   

• Parental leave and support plus adoption and surrogacy assistance   

• Career development programs and tuition reimbursement for continued education  

• 401k match including an annual company contribution   

• Learn more   

Where You’ll Work

Our Hybrid Flex approach is built on presence with a purpose, providing the flexibility to work remotely while creating intentional opportunities for in-person connection. The approach supports a workplace that is flexible, connected and future-focused.

In a Hybrid Flex role, you will be based in the Durham area and work in the office at least two days each week for collaboration and connection. In a Remote Flex role, you will work virtually, with a small number of in-office visits each year for meaningful moments that matter.

Whether this position is designated Hybrid Flex or Remote Flex will depend on the nature of the work and the employee’s distance from the Durham headquarters. Candidates from outside the local area and in the states listed in the job posting are welcome to apply. On-site expectations will be discussed during the interview process.

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$66,998.00 - $107,197.00

Skills

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JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.

About Us

It's an exciting time to work at Blue Cross and Blue Shield of North Carolina (Blue Cross NC). Health care is changing, and we're leading the way. We offer more than health insurance our customers can count on. We’re committed to better health and better health care − in our communities and beyond. Our employees bring energy and creativity to the workplace, and it shows in our innovative approach to improving the health and well-being of North Carolinians.

Blue Cross NC is a fully taxed, not-for-profit company headquartered in Durham, North Carolina. We serve more than 4.3 million members, and we employ more than 5,000 people across the country who are passionate about making health care better for all.

Help us lead the charge for better health care by joining our award-winning team. Discover tremendous opportunities with us to do challenging and rewarding work. Opportunities that can lead you to a fulfilling career, work that can help others lead healthier, happier lives.

Authorization to Work in the United States

We use E-verify to confirm authorization to work in the United States. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify Overview for English or Visión General de E-Verify for Español.

Request Accommodations

Blue Cross NC provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application, hiring process, or have technical issues that prevent you from completing your application please notify HR at HR.Staffing@bcbsnc.com.

Blue Cross NC is a Hybrid Flex company. Whether the role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any of our approved states:

Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming