Content & Creatives Senior Manager

Job Summary

The Content & Creatives Senior Manager is responsible for leading the creative and content direction of Dermorepubliq across all channels and formats. This role sits at the intersection of brand storytelling, visual identity, and content strategy — ensuring that every campaign concept is translated into compelling key visuals, that every shoot is produced with purpose and precision, and that the full content team is producing work that creates genuine impact at every stage of the funnel.

This is a creative leadership role, not just a management role. The Content & Creatives Senior Manager must have the vision to define how Dermorepubliq looks and sounds, the craft to translate campaign strategy into powerful creative executions, and the operational discipline to bring productions to life on time and on brief. The role leads a team spanning content creation, graphic design, and multimedia, ensuring that output is not only visually excellent but strategically aligned and commercially effective.

Reporting directly to the Marketing Director, the Content & Creatives Senior Manager is a key driver of brand equity — ensuring Dermorepubliq’s creative output is distinctive, consistent, and built to perform across TikTok, social media, e-commerce, and offline channels.

Key Responsibilities

Creative Direction & Brand Visual Identity

• Own and lead the creative direction of Dermorepubliq, defining the visual language, tone of voice, and aesthetic standards that govern how the brand shows up across all touchpoints.
• Develop and maintain brand creative guidelines that ensure consistency across all content formats, channels, and campaign executions.
• Translate campaign concepts and briefs from Marketing Managers and Category teams into powerful, platform-ready key visuals and creative executions.
• Lead the ideation and creative development process — from initial concept through to final output — ensuring creative work is both brand-right and commercially effective.
• Continuously push the creative standards of the brand, introducing fresh visual ideas, design trends, and storytelling approaches that keep Dermorepubliq relevant and distinctive.

Campaign Concept to Key Visual Translation

• Receive campaign briefs from the Category & Brand Marketing team and lead the translation of strategic campaign concepts into hero key visuals, messaging hierarchies, and creative executions.
• Ensure key visuals are developed with full-funnel applicability — adaptable across TikTok, social media, e-commerce platforms, OOH, and print without losing impact.
• Oversee the development of campaign visual toolkits that allow the broader team to execute consistently across all touchpoints and channel formats.
• Collaborate closely with Category Managers to ensure creative executions are category-accurate, on-brief, and commercially aligned.
• Review and approve all campaign creative assets before production or publication, maintaining quality and brand standards at every stage.

Production & Shoot Management

• Lead the end-to-end production of photo and video shoots for campaigns, product launches, and content programs — from pre-production planning through to final delivery.
• Develop shoot concepts, mood boards, shot lists, and production briefs that translate creative direction into actionable production plans.
• Manage shoot logistics including talent coordination, styling, set design, location scouting, equipment, and crew in collaboration with Marketing Operations.
• Ensure shoots are executed efficiently, on schedule, and within budget while maintaining the highest possible creative output.
• Oversee post-production workflows including editing, retouching, and asset delivery to ensure all content is shoot-ready for its intended channels.

Full-Funnel Content Strategy & Team Leadership

• Lead the content team — including the TikTok Content Strategy Lead, Graphic Artist, Multimedia Artist, and content creators — to develop full-funnel content that drives impact at awareness, consideration, and conversion stages.
• Ensure the content team is producing work that is not only creative but strategically mapped to funnel objectives — with clear intent at every stage from viral TikTok hooks to conversion-focused product detail page assets.
• Build a content calendar and production pipeline that ensures the team is always ahead of campaign timelines and able to respond quickly to trending opportunities.
• Develop clear content briefs that give creators and designers the strategic and creative direction they need to produce high-quality, on-brand work independently.
• Foster a creative team culture that balances bold ideation with executional discipline and commercial awareness.

Platform-Native Content Excellence

• Ensure creative output is developed with a platform-native mindset — understanding what works on TikTok, Instagram, Shopee, Lazada, and other channels and briefing accordingly.
• Stay ahead of content trends, platform algorithm changes, and emerging formats to ensure Dermorepubliq’s content remains fresh, competitive, and built to perform.
• Partner with the TikTok Content Strategy Lead to ensure organic content, creator briefs, and campaign assets are creatively cohesive and strategically aligned.
• Collaborate with the Performance Marketing team to ensure key visuals and video assets are optimized for paid amplification across TikTok Ads, Meta, and marketplace placements.

Cross-Functional Creative Partnership

• Serve as the primary creative partner to the Marketing Director, Head of Category & Brand Marketing, and Category Managers — translating business briefs into creative strategies.
• Collaborate with the Affiliate & KOL team to ensure creator-generated content is creatively guided, on-brand, and aligned with campaign aesthetics.
• Work with Marketing Operations to manage production timelines, vendor relationships, and shoot logistics.
• Lead creative reviews and presentations with internal stakeholders, clearly articulating creative rationale and decisions.

Qualifications

Education

• Bachelor’s degree in marketing, Communications, Advertising, Multimedia Arts, Fine Arts, or a related field.

Experience

• 7+ years of experience in creative direction, content strategy, brand creative, or a related field, with at least 2–3 years in a senior leadership or management role.
• Proven track record of leading creative teams and delivering high-quality campaign executions across digital and offline channels.
• Strong experience in campaign concept development, key visual creation, and full-funnel content strategy.
• Hands-on experience managing photo and video productions from brief through to final delivery.
• Deep understanding of social media content — particularly TikTok — and what makes content perform at each stage of the funnel.
• Background in beauty, skincare, FMCG, lifestyle, or e-commerce brands is strongly preferred.
• A strong and diverse creative portfolio demonstrating both brand vision and executional range is required.

Skills and Competencies

Technical Skills:

• Creative direction and brand visual identity development
• Campaign concept development and key visual translation
• Photo and video production management — pre-production, on-set direction, and post-production oversight
• Full-funnel content strategy across TikTok, social media, e-commerce, and offline channels
• Platform-native content knowledge — TikTok, Instagram, Shopee, Lazada, Meta
• Creative briefing and team direction for designers, multimedia artists, and content creators
• Working knowledge of design and production tools (Adobe Creative Suite, video editing platforms, project management tools)
• Budget management for creative productions and content programs

Soft Skills:

• Strong creative vision with the ability to inspire and elevate the work of a creative team
• Strategic thinker who understands how creative decisions drive business and commercial outcomes
• Excellent leadership and people management skills — able to build, develop, and motivate a multi-disciplinary creative team
• Clear and confident communicator, especially in presenting and defending creative work to senior stakeholders
• Highly organized with strong production and project management discipline
• Collaborative and cross-functional — comfortable working at the intersection of brand, marketing, and performance
• Adaptable and decisive in a fast-paced, high-output environment

Work Environment

• Hybrid work setup based in Eastwood, with on-site presence required on shoot days, production days, and key campaign milestones.
• Fast-paced, high-output creative environment with significant involvement during campaign launches and peak commercial periods.
• Collaborative setting working closely with the Marketing Director, Category Managers, Performance Marketing, and Affiliate & KOL teams.

Equal Opportunity Statement

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.