Salt logo

Content & Growth Marketing Manager

Salt
Posted 4 hours ago
South AfricaRemoteMarketing
Is this job info correct?

Salary: R 65 000 - R 90 000 CTC per month (depending on experience)

Location: Fully remote, but must reside in South Africa

Hours: Core working hours are 10:00 to 19:00 (South African time), but the role requires flexibility on occasion - project deadlines or executive meetings may run until 21:00 (South African Time), in which case you can adjust your morning start time accordingly.

Why it's HOT: Pure cutting-edge WhiteHat AI. Direct daily access to brilliant, world-class C-suite leaders, full ownership of the marketing engine, and zero corporate bureaucracy.


A quick note: You’re very welcome to reach out to me directly here on LinkedIn if you would like to put yourself forward, but please do still apply via the advert so that your application is formally considered.


I do receive a lot of messages on LinkedIn, so please understand that I may not be able to respond to everyone individually. If you’re a strong match for the role, I’ll be in touch.


Overview:


We are looking for an exceptionally talented, technically fluent Content & Growth Marketing Manager to own and execute the global voice and content strategy for an elite US cybersecurity and WhiteHat AI safety firm.


Designed for a sharp growth marketer and writer who thrives in the fast-evolving artificial intelligence landscape, this role sits at the intersection of analytics-driven audience growth, executive ghostwriting and technical content creation.


In this fully remote role, you will bridge deep technical research and commercial leadership, partnering directly with the C-suite to translate complex multi-turn AI safety concepts into compelling white papers, essays, and viral social content that captivate enterprise CISOs and tech leaders.


Beyond building engaged communities on LinkedIn and X and ghostwriting, you will join a high-autonomy team that values sharp thinking, speed, and clear attribution. If you excel at turning complex technical concepts into clear, engaging narratives, tracking performance through GA4 and UTM tags, and driving measurable audience growth (with paid media experience being a strong plus), this opportunity provides full runway to make a visible, high-value impact.


Duties and Responsibilities:


  • Own and execute the organic audience growth strategy across LinkedIn and X through daily posting, active community engagement, and strategic commentary.
  • Ghostwrite high-impact thought leadership, long-form essays, and daily social content directly in the distinct voices of internal C-suite executives targeting enterprise CISOs and CEOs.
  • Manage demand generation programs, including white paper launches, webinars, and targeted campaign execution, with paid LinkedIn (and X) campaign management as a strong preference.
  • Collaborate closely with leadership and engineering to digest technical product specifications, red-teaming research, and AI compliance frameworks into accessible B2B white papers and blogs.
  • Track end-to-end content performance using GA4, UTM tags, and attribution metrics to connect engagement directly to bottom-of-funnel conversion.
  • Monitor industry trends across WhiteHat AI safety, LLM security, and enterprise compliance to position executive leaders at the forefront of the market.
  • Maintain a rapid, agile content calendar while ensuring strict narrative alignment and technical accuracy across all channels.


Requirements:


  • 4+ years’ experience in B2B content marketing, executive ghostwriting, or developer relations within cybersecurity, WhiteHat AI, or high-growth B2B tech environments.
  • Proven, verifiable track record of directly growing executive or brand audiences on LinkedIn and X with engagement numbers to back it up.
  • Demonstrated experience or strong working knowledge of performance marketing, specifically running paid campaigns on LinkedIn (preferred) and X to drive demand.
  • Exceptional technical fluency with the ability to grasp complex technical topics (like AI red teaming, prompt injection, or software security) and translate them into sharp executive prose.
  • Hands-on proficiency with Google Analytics (GA4), UTM tagging, and tracking content performance through to lead generation.
  • Strong writing portfolio showing technical-to-business translation, including B2B long-form arguments, white papers, or detailed tech essays.
  • Ability to work core hours aligned with US East Coast business hours (12:00–21:00 SAST) in a fully remote environment.


Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Similar jobs