Content Manager

The Content Manager supports the Creative team in planning, creating, and publishing content across social channels to grow brand awareness and engagement. They will work closely with the Creative Director and Social Media Intern and design team to take campaign concepts and assets and translate them into clear, digestible, platform-ready content for social media. Key responsibilities: Take campaign directions and assets from the Creative Director and design team and break them down into individual posts, stories, and short-form videos tailored to each platform. Adapt existing campaign visuals and copy into social-first formats (hooks, captions, carousels, reels, TikToks, thumbnails) while staying on-brand. Assist with the design and execution of social media campaigns on Instagram, TikTok, Facebook, LinkedIn, and Twitter. Help create, edit, and publish content (short-form video, graphics, stories, carousels, basic copy/captions). Support management of the social media content calendar, including scheduling posts at optimal times. Monitor channels daily, respond to comments and DMs, and flag community feedback or issues to the team. Track basic performance metrics (reach, engagement, follower growth) and compile simple weekly reports. Actively research and monitor new trends, memes, audios, and content formats on TikTok, Instagram, and other platforms, and proactively propose ways the brand can participate. Quickly package trend-based concepts into draft content (scripts, shot lists, rough edits, or mockups) for review by the Creative Director. Assist with influencer seeding or collaborations (shortlists, outreach, tracking posts), if applicable. Support live or online events by capturing content and posting real-time updates, when needed. 2-3 years of experience Familiarity with major social platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn); active personal use is a plus. Basic understanding of social media analytics and what makes content engaging. Comfortable using content tools such as Canva, CapCut, Adobe apps, or similar. Strong written communication skills and attention to detail. Organized, proactive, and able to manage multiple small tasks and deadlines. At Bask Health, every role is AI-first. Work starts in an LLM to clarify intent and context, moves into the right tools to explore and execute, is tested with real users and stakeholders, and is continuously refined as we learn. AI and self-serve research are default parts of how we work, not side experiments. We are looking for people who take full ownership of their work, treat AI as a real collaborator, and care deeply about building a company that meaningfully improves how healthcare is delivered. What You'll Do Work AI-first: Use LLMs as your starting point — to clarify thinking, draft output, research problems, and move faster. Apply your own judgment to refine quality and make it count. Validate and iterate: Test your work with real users and stakeholders. Use what you learn to improve before problems become patterns. Share AI-native workflows: Document prompts, processes, and workflows that work. Share them across your team so we raise the bar together.