Content Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

This role is based in our Irving, Texas office.

The Content Marketing Manager within the Content & Audience pillar is a strategic and creative role focused on driving engagement with portfolio brands and growing the audience database. Reporting to the Content and Audience Marketing Director, this role is responsible for developing content-driven campaigns that attract, engage, and nurture audiences at the top of the marketing funnel, bridging media and event marketing to benefit the entire product portfolio.

The Content Marketing Manager will leverage compelling content strategies to build brand awareness, drive audience growth, and create a pipeline of engaged prospects that feed into the media, attendee, and commercial marketing journeys. By aligning content with audience personas and portfolio goals, this role ensures that campaigns resonate with target audiences and deliver measurable results.

Role Accountability and Duties:

Content Strategy and Development

• Develop and execute a content marketing strategy focused on top-of-funnel engagement, ensuring alignment with portfolio brand goals and audience personas.
• Create compelling content assets, including blogs, whitepapers, eBooks, infographics, videos, and webinars, designed to attract and engage target audiences.
• Collaborate with the Content and Audience Marketing Director to ensure content aligns with broader marketing objectives and supports audience growth initiatives.
• Drive engagement with owned media products and work in partnership with media partners to develop content.

Campaign Planning and Execution

• Design and implement content-driven campaigns that drive audience engagement and database growth, aligning with the portfolio value proposition.
• Support top-of-funnel campaigns by working with media, editorial teams, and content producers to drive database growth from media products that turn into qualified, engaged audiences for commercial and attendee marketing campaigns.
• Develop campaign briefs that outline objectives, audience insights, content themes, and channel strategies.
• Partner with the Comms Planner and Campaign Manager within the attendee and commercial pillar to ensure content campaigns align with messaging frameworks and tactical plans.
• Optimize campaigns for lead generation and audience acquisition, ensuring content is distributed effectively across channels such as social media, email, paid media, and organic search.

Audience Growth and Database Expansion

• Use content marketing strategies through content and media products to grow the audience database, ensuring a steady pipeline of engaged prospects for attendee and commercial marketing journeys.
• Develop lead magnets and gated content to capture audience data and drive database growth.
• Collaborate with the wider Marketing Team to segment and nurture leads, ensuring smooth transitions into attendee and commercial marketing workflows.

Performance Monitoring and Optimization

• In collaboration with the Marketing Analytics Centre of Excellence, establish and monitor KPIs for top-of-funnel campaigns, including engagement rates, lead generation metrics, and audience growth.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Use insights from analytics to refine content strategies and optimize campaigns for maximum impact.

Collaboration and Alignment

• Partner with the pillar team and Centres of Excellence to deliver and execute campaigns, providing a cohesive campaign plan and briefing.
• Foster agile workflows by embedding iterative collaboration and adaptability into communication planning.
• Work closely with the Content and Audience Marketing Director, Social Media Manager, Comms Planner, and Campaign Manager to ensure content campaigns align with portfolio goals and audience needs.
• Partner with the Creative Centre of Excellence to ensure content assets are visually engaging and aligned with brand identity.
• Collaborate with Product Marketing Managers to ensure content drives growth and supports broader marketing objectives.

Agile Ways of Working

• Foster agile workflows by embedding iterative planning and adaptability into content marketing strategies.
• Use real-time performance data to pivot campaigns and refine content assets as needed.

QUALIFICATIONS AND SKILLS

• Proven experience in content marketing, with expertise in developing and executing top-of-funnel campaigns.
• Strong ability to create compelling content assets that drive engagement and audience growth.
• Experience in designing and implementing content-driven campaigns across multiple channels, including social media, email, paid media, and organic search.
• Data-driven mindset with a focus on embedding analytics into content strategies and campaign optimization.
• Exceptional collaboration skills, with experience working closely with cross-functional teams, including audience marketing, campaign management, and creative teams.
• Strong organizational and strategic planning skills, with the ability to manage multiple campaigns and content assets simultaneously.
• Familiarity with lead generation strategies, audience segmentation, and database growth initiatives.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

WHAT SUCCESS LOOKS LIKE

• Engaging Content Campaigns: Deliver content-driven campaigns that resonate with target audiences and drive top-of-funnel engagement.
• Audience Growth: Grow the audience database through effective lead generation strategies and compelling content assets.
• Strategic Alignment: Ensure content campaigns align with portfolio brand goals, audience personas, and broader marketing objectives.
• Performance Optimization: Use analytics to refine content strategies and optimize campaigns for maximum impact.
• Collaboration Success: Build strong relationships with cross-functional teams to ensure content campaigns are aligned and impactful.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

The salary range for this role is $75,000 to $80,000. Actual offers will be determined using a combination of factors, including location, qualifications and relevant experience.

This posting will automatically expire on Friday 9th October.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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