About CoVet
CoVet is an AI copilot application built to assist veterinary professionals by saving them time and allowing them to focus more on animal care—or even get home on time. We are a small, passionate, and agile team with a strong mission to improve the veterinary industry through innovative technology.
About the role
CoVet is an AI-powered clinical co-pilot built by veterinary professionals, for veterinary professionals. We help clinics reduce administrative burden, improve communication, and reclaim time for patient care. As we expand internationally, content plays a critical role in how we educate markets, build trust, support sales, and strengthen our position with veterinary professionals, partners, and media.
What you'll do
We are hiring a Content Marketing Manager, Europe to help accelerate growth across key European markets, with a primary focus on German-speaking regions and secondary focus across the Nordics and select adjacent markets. This is a strategic, hands-on role for a multilingual content marketer who can combine strong writing and localization skills with commercial awareness, media relationship-building, and a sharp understanding of SEO-driven growth.
You will be responsible for creating and localizing high-quality content that supports market expansion, demand generation, partner activity, and brand credibility. You will work across a wide range of formats, from SEO content and comparison pages to case studies, webinars, presentations, PR materials, and media opportunities. You will also help support affiliate, influencer, and media relationships in your markets, while working closely with internal teams across sales, enterprise, partnerships, support, and product-adjacent functions.
This role is ideal for someone who has done a bit of everything across content: editorial, SEO, campaigns, distribution, localization, and relationship-led content development. Video production experience is a strong asset, as is familiarity with social content, but this role is primarily for a commercially minded content marketer with strong execution ability.
You will own and support content strategy and production for priority European markets.
You will create and adapt content across multiple formats, including:
SEO-driven website content
blog and educational content
comparison and solution pages
journal-style and thought leadership articles
customer stories and case studies
webinar and podcast support materials
presentation content for events, partnerships, and sales enablement
PR and media-facing content
social and campaign support content
localized in-app messaging, notifications, and email support where needed
You will work closely with regional sales and business development teams to ensure content supports pipeline development, market education, and local credibility.
You will help identify and build relationships with relevant media, affiliate, influencer, PR, and distribution partners in your regions, and support content opportunities that improve CoVet’s visibility and market trust.
You will collaborate with the wider marketing team to align European content with brand standards, campaign priorities, product releases, and commercial goals.
You will support localization across priority materials, balancing speed with quality and making sure content feels relevant and credible in-market rather than directly translated.
You will work with the broader content function to ensure consistency across messaging, while also helping the business move faster in Europe through better local execution.
Cross-functional collaboration
This role will work closely with:
Sales and Enterprise:
to support account conversations, regional messaging, sales enablement, and local market opportunities
Partnerships:
to build co-marketing assets, partner-facing materials, and market-specific campaigns
Support and Customer teams:
to create educational and onboarding-adjacent content where needed
Design and Creative:
to develop visual assets, campaign materials, presentations, and media-ready content
PR, media, affiliates, and influencers:
to expand reach and improve market relevance
Other content team members:
to coordinate calendars, share knowledge, and maintain consistency across regions and channels
What success looks like
In this role, success means increasing the speed, quality, and consistency of CoVet’s content presence in Europe. It means helping the company show up more credibly in local markets, supporting commercial teams with better-localized assets, building stronger media and partner visibility, and improving content quality across the funnel.
You should expect to be measured on a mix of output, quality, responsiveness, market relevance, and commercial impact.
Qualifications
We’re looking for someone who is:
multilingual, ideally with strong German fluency
an experienced content marketer with broad hands-on experience across multiple formats and channels
strong in SEO and comfortable building content that supports organic growth
a strong writer and editor with the ability to adapt tone and message by audience and market
comfortable working across both strategic planning and execution
experienced in collaborating with external partners such as media, affiliates, PR contacts, or influencers
commercially aware and able to connect content to pipeline, adoption, and market development
organized, self-directed, and comfortable working across multiple priorities and stakeholders
Preferred experience
experience working across DACH markets
familiarity with Nordic markets
background in B2B SaaS, healthtech, medtech, AI, or another complex product category
video production or video content planning experience
exposure to social content and distribution strategy
experience supporting localized content for applications, lifecycle comms, or product messaging
Why this role matters
This role helps CoVet deepen its position in Europe by improving how we educate the market, support sales, work with partners, and build trust. It is a key part of turning expansion ambition into repeatable in-market execution.
Why Join Us?
Work in a fast-paced startup environment where your work has a direct impact.
Flexible working arrangements and growth opportunities.
Remote-first culture with flexible working arrangements.