Content Marketing Specialist (Instagram and Video)

About Virtido

Virtido is an entrepreneurial and innovative IT company headquartered in Zurich, Switzerland. We realize ideas and projects - from strategic concept to technical implementation closely alongside our dynamic clients with a strong focus on start-up or fast-growing companies. Since inception in 2015, we have grown rapidly to currently 140+ professionals in Switzerland, Germany, Poland, Ukraine and the Philippines.

About Our Client

Our Client is a Finland-based company that developed an innovative Shopify plugin product that provides customers with a range of incentives to shop more, resulting in larger orders, higher average order values (AOV), and increased revenue for merchants. With a stable cash flow and a growing customer base, our Client is well-positioned for scaling.

Role Overview

We are looking for a creative, proactive, and results-driven Content Marketing Specialist to develop engaging Instagram video content that attracts brands and businesses.

Our goal is not simply to produce great-looking videos, but to build a strong Instagram presence that generates meaningful engagement, grows a relevant audience, and ultimately brings in qualified business leads.

You will work closely with our CEO, leveraging both CEO-created content and AI-generated CEO avatars to produce high-quality videos at scale. We already use AI tools extensively for content creation and editing, and we're looking for someone who can combine creativity, video editing skills, and a strong understanding of social media marketing to deliver measurable results. Our priority is quality engagement with the right audience, not vanity metrics. We're looking for someone who understands how to turn Instagram content into genuine business opportunities.

Responsibilities:

• Create, edit, and publish engaging Instagram video content, primarily Reels, targeting brands and businesses.
• Develop content ideas, formats, and strategies that resonate with our target audience and encourage engagement.
• Produce a consistent, high volume of quality video content using CEO-provided materials, AI-generated avatars, and other creative assets.
• Edit videos using tools such as CapCut, Adobe After Effects, Hyperframe, or similar platforms.
• Optimize content for Instagram reach, engagement, follower growth, and qualified lead generation.
• Experiment with different hooks, storytelling techniques, formats, and trends to identify what performs best.
• Track content performance and continuously improve the strategy based on audience engagement and lead quality.
• Collaborate closely with the CEO on content planning, production, and creative direction.
• Leverage AI tools to streamline content creation, editing, and production workflows.



Key Requirements:

• Proven experience creating engaging Instagram video content, ideally targeting B2B audiences, brands, or businesses.
• Strong video editing skills and hands-on experience with CapCut, After Effects, Hyperframe, or similar tools.
• A portfolio demonstrating video content you've personally created and edited.
• Good understanding of Instagram algorithms, audience engagement, content distribution, and organic growth.
• Ability to create content that not only attracts views but also drives relevant followers and potential business leads.
• Strong creative thinking, storytelling skills, and an eye for engaging visual content.
• Ability to independently manage content production and consistently deliver high-quality videos.
• Comfortable experimenting with AI-powered content creation and editing tools.
• Excellent communication skills and a proactive, results-oriented mindset.
• Familiarity with Claude and other AI tools is a plus, but not mandatory. We use Claude extensively and will gladly help you learn it.
• Good level of English language (C1).



Interview Process:

1. Virtido HR Interview Meet with our HR to discuss your experience and fit.
2. Content Portfolio
   Share examples of Instagram Reels or other short-form video content you've personally created and edited. Ideally, include examples demonstrating audience engagement, follower growth, or lead generation.
3. Loom Video — Your Editing Process
   Record a short Loom video walking us through your video editing workflow. We'd like to see:
   
   • Which editing tools you use.
   • How you structure your projects, including timelines, layers, effects, and transitions.
   • How you turn raw footage or other assets into an engaging, finished video.
   • How you use AI tools, if applicable.
     
   We're particularly interested in understanding your actual hands-on editing skills, creative process, and ability to produce engaging content efficiently.
   
4. Meeting with the CEO

What we offer

• Ability to work fully remote
• This is a full-time job with quite a bit of flexibility when it comes to work hours and schedule.
• Great Paid Time Off benefits
• Courses of English and German.
• Comfortable and friendly work environment.
  
• Additional benefits may apply.