Content & Social Media Specialist (Remote)

Pixel is a Dubai-based digital marketing agency and Google Partner, working with clients across a wide range of industries. Since 2014, we have worked with brands and organisations including Google, PwC, The Emirates Group, Subway, Mall of the Emirates and various government entities.

We are looking for a Content & Social Media Specialist to create and coordinate content across multiple client brands and digital channels.

The role covers social media content calendars, captions, Reels, Stories, carousels and campaign concepts, as well as website content, landing pages, blogs, presentations, email marketing and digital advertising copy.

You’ll work closely with designers to bring your ideas and creative direction to life, while collaborating with the wider team across different client accounts and campaigns. We are looking for someone with strong writing skills, a good eye for content and design, and a natural understanding of social media, who is comfortable contributing ideas and developing strong content concepts across different brands.

• Write, edit and review content across a range of formats, including social media, digital ads, websites, blogs, presentations and email marketing.
• Develop monthly social media calendars, including concepts, captions, hooks, Reels, Stories, carousels and interactive content.
• Develop campaign concepts, creative directions, messaging angles and communication strategies across organic and paid channels.
• Review raw photo and video content, select the strongest material, and shape it into engaging social media content.
• Create clear briefs for designers and videographers, including visual direction, storytelling, messaging, references and frame-by-frame guidance where required.
• Apply strong creative and visual judgment when reviewing designs, videos, presentations and social content.
• Ensure each client's content reflects its own tone of voice, audience and creative direction.
• Stay current with social media trends, formats and platform updates across Instagram, TikTok, LinkedIn and other relevant channels.
• Research competitors, trends and audiences to identify relevant content opportunities and new ideas.
• Review content performance and use insights to improve future messaging, formats and creative approaches.
• Carry out quality checks across written and visual content before it is shared with clients.
• Manage priorities and deadlines across multiple client accounts while coordinating with the wider team.

• Proven experience in social media, content creation, copywriting or a similar role.
• Previous experience within a marketing, advertising or creative agency environment.
• Excellent written English with strong copywriting, grammar and proofreading skills.
• Experience developing social media calendars, captions, campaign ideas and creative concepts.
• Strong understanding of Instagram, TikTok, LinkedIn and other relevant social platforms.
• Good understanding of visual content and design, even if you are not a designer.
• Ability to adapt tone of voice and writing style across different brands, industries and audiences.
• Ability to write both short-form and long-form content across social media, websites, blogs, landing pages, presentations and emails.
• Strong organization and time-management skills, with the ability to work independently in a remote environment.



• Understanding of content performance and engagement metrics.
• Working proficiency in Arabic is a plus.

Relevant work samples or a portfolio are required.

We would particularly like to see examples of social media content (captions, campaign concepts, Reels/Stories/carousels), website or landing page copy, presentations, and/or email content.