Content Strategist – Instagram or YouTube

🚀 Instagram Strategist

Location: Remote

Type: Full-time

Schedule: Monday to Friday, 9 AM–5 PM Argentina time

About Statiq

Statiq is a performance creative agency built around the belief that creative conviction—not volume—is the real competitive advantage.

We help brands create smarter, more effective content by combining strategic thinking, performance insights, strong creative direction, and a deep understanding of what captures attention online.

Our work is grounded in what actually performs, but shaped by original ideas, clear messaging, and deliberate creative judgment. Our goal is simple: create content and advertising that connects with audiences, strengthens brands, and drives measurable business results.

✨ What We Offer!

At Statiq, we want our team to feel supported both professionally and personally. Our compensation and benefits package includes:

• Competitive compensation in USD 💵
• Fully remote opportunity! 🏡🌎
• Health benefit 🏥
• Wellbeing benefit 🧘
• Birthday off 🎂
• Paid Time Off (PTO) 🌴
• Paid Sick Leave 🤒
• U.S. Public Holidays 🇺🇸
• Company Laptop 💻
• 100% remote work 🏡
• Growth & impact in a fast-growing, international team 🚀

About the Role

We’re looking for an Instagram Content Strategist to help grow our CEO’s personal brand through compelling, insightful, and engaging organic content.

Take a look at the account you’ll be helping grow:

Instagram: @adswithsimon

This isn’t your typical social media management role.

We’re looking for the creative mind behind the content — someone who can spot interesting trends, find fresh angles, write compelling hooks, and transform complex marketing concepts into simple, engaging stories.

You’ll focus primarily on Instagram Reels, carousels, and Stories, working closely with our Marketing and Creative teams to bring ideas to life.

You won’t be responsible for filming, designing, or editing. Your focus will be on research, strategy, ideation, storytelling, and scriptwriting.

If you love understanding why content goes viral, enjoy writing scripts that sound natural, and have a talent for making complicated topics interesting, we’d love to meet you!

What You’ll Be Doing

💡 Content Strategy & Ideation

• Research trends, conversations, and emerging topics across marketing, advertising, Meta Ads, paid media, and creative strategy.
• Identify fresh, original content angles that resonate with our audience.
• Develop engaging ideas for Instagram Reels, carousels, and Stories.
• Analyze successful content to understand what drives engagement, shares, and saves.
• Build and maintain a consistent pipeline of creative content ideas.
• Leverage AI and research tools to accelerate your workflow while maintaining originality.

✍️ Scriptwriting & Storytelling

• Write compelling, conversational scripts for short-form videos.
• Create attention-grabbing hooks that make people stop scrolling.
• Translate complex marketing concepts into clear, accessible, and engaging content.
• Develop storytelling structures that keep viewers interested from beginning to end.
• Adapt messaging and tone to connect naturally with a primarily U.S.-based audience.
• Refine scripts based on feedback and performance insights.

🎬 Creative Direction & Collaboration

• Develop clear creative briefs that bring content ideas to life.
• Provide guidance on visual elements, on-screen text, and content structure.
• Collaborate with designers, video editors, and the Marketing team.
• Work closely with leadership to transform industry insights and expertise into engaging content.
• Ensure every piece of content aligns with the CEO’s personal brand and voice.

📈 Content Performance & Optimization

• Review content performance to understand what resonates with the audience.
• Identify successful topics, formats, hooks, and storytelling techniques.
• Apply performance insights to continuously improve content quality.
• Experiment with new ideas, creative angles, and content formats.
• Help establish a repeatable process for producing high-quality organic content.

What We’re Looking For

We’re looking for someone who combines strong creative instincts, excellent writing skills, and a strategic understanding of social media.

You Might Be a Great Fit If You:

• Have hands-on experience in content strategy, social media strategy, copywriting, or creative strategy.
• Have developed organic content strategies for Instagram, particularly Reels and other short-form formats.
• Know how to write compelling hooks, engaging scripts, and conversational content.
• Understand what makes people stop scrolling, watch, engage, and share.
• Have excellent written English and can create content that sounds natural to a U.S. audience.
• Can simplify complex topics without losing their meaning.
• Are curious about digital marketing, paid advertising, Meta Ads, and performance creative.
• Enjoy researching unfamiliar topics and turning insights into original content ideas.
• Can translate creative concepts into clear briefs for designers and video editors.
• Are comfortable using AI tools to support research, ideation, and writing.
• Can interpret content performance and use insights to improve future work.
• Are organized, proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Enjoy collaborating with creative teams and incorporating feedback.

Backgrounds We’d Love to See

You might currently be working as a:

• Content Strategist
• Instagram Strategist
• Social Media Strategist
• Creative Strategist
• Content Marketing Specialist
• Social Media Copywriter
• Creative Copywriter
• Digital Content Specialist

Experience developing content for founders, executives, or personal brands is especially relevant.

What This Role Is NOT

We want to be clear about what you’ll be focusing on.

This is not a position where you’ll spend your day scheduling posts, managing communities, or publishing content.

You also won’t be responsible for:

• Graphic design or video editing.
• Filming or producing videos.
• Managing paid advertising campaigns.
• Running Meta Ads Manager.
• Managing client accounts.
• Overseeing production timelines.

Your job is to develop the ideas, strategy, and scripts that make great content possible.

What Success Looks Like

During your first 90 days, you’ll help us:

• Establish a consistent pipeline of fresh, relevant content ideas.
• Develop engaging scripts that require minimal revisions.
• Create content that makes complex marketing topics easy to understand.
• Build an efficient workflow between strategy, writing, and creative execution.
• Strengthen our CEO’s personal brand through valuable, engaging organic content.
• Improve audience engagement, shares, saves, and meaningful interactions.
• Continuously refine our content strategy based on performance insights.

Why Join Statiq?

At Statiq, you’ll have the opportunity to work directly on the personal brand of our CEO, collaborate with a talented international team, and have a real impact on how we communicate ideas to a global audience.