Content Team Leader
- Hiring from
- United Kingdom
- Work type
- Hybrid
- Posted
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We are seeking a gov.scot Content Team Leader to join the team within Digital Communications responsible for publishing to gov.scot.
The gov.scot Content Team is a small but busy team providing a business-critical service to the organisation. This team owns the quality, integrity and accessibility of content published on gov.scot. Working closely with policy teams across government, they advise on content design, apply plain language standards, ensure compliance with accessibility requirements, and maintain consistency with Scottish Government brand and style.
The team acts as a centre of expertise and quality assurance, ensuring that everything we publish genuinely serves citizens. Content decisions are driven by user research, search data and analytics, and the team champions the shift from PDFs to accessible HTML-first publishing.
The Team Leader will head up this team, ensuring that we provide a high quality, responsive and professional service to the organisation whilst championing the principles of excellent user-focused content design.
The Team Leader will line manage a team of eight comprising of three senior content managers, four content managers and one content assistant.
The role carries a requirement to be part of an on-call rota that ensures we can provide urgent out-of-hours support for the website.
- Lead and support the gov.scot content team, championing Agile and Lean ways of working, driving continuous improvement, and promoting a collaborative, high-performing culture.
- Develop and maintain a gov.scot content strategy and service, underpinned by robust business processes, to balance user needs, business priorities, risks, dependencies, and legal and operational requirements.
- Support the team to build, create and iterate content plans, prototypes and patterns, informed by research and insights that support evidence-based decision making.
- Coach and develop team members as digital content specialists, identify gaps in skills and capability, and support a culture of learning, innovation and continuous improvement.
- Provide robust advice to ministers, special advisors and policy colleagues, translating organisational demands and priorities into achievable and measurable deliverables.
- Build strong relationships with stakeholders at all levels, influencing decision-making, communicating value, and championing a user-focused approach to publishing.
- Work closely with internal digital and IT teams, as well as suppliers and technical partners, to define ongoing requirements and to influence developments to gov.scot functionality, publishing processes and standards.
Success Profiles are specific to each job and they include the mix of behaviours, experience and technical criteria (if applicable) that candidates will be assessed on. The Success Profile will include the Professional / Technical skills, Experience and Behaviours.
Professional / Technical Skills:
- Insight
- Ideas
- Implementation
- Impact
You can find out more about the skills required, here: Communications Competencies Framework
Experience
- Proven experience in leading digital content teams, including managing and improving the design and implementation of content strategy and operations for large scale projects or organisations.
- Excellent communication and interpersonal skills, with the ability to build effective relationships and provide clear guidance to staff and stakeholders, being a point of escalation if relationships become challenging.
- Knowledge of the legal requirement for accessible content, as outlined in Public Sector (Websites and Mobile Apps) (No.2) Accessibility Regulations 2018 and specified in the Web Content Accessibility Guidelines (WCAG) 2.2.
Artificial Intelligence (AI) tools can be used to support your application, but all statements and examples provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, and presented as your own) applications will be withdrawn and internal candidates may be subject to disciplinary action.
Please see our candidate guidance for more information on acceptable and unacceptable uses of AI in recruitment.
Expected Timeline (Subject to change)
Sift - 5th November to 11th November 2026
Interview - week commencing 23rd November 2026
Location - In Person at St Andrews House, Edinburgh
Skilled Worker Sponsorship
Skilled Worker sponsorship is not available for this role. As a result, we are unable to appoint candidates who require Skilled Worker sponsorship now or in the future. Applicants must have an existing and ongoing right to work in the UK.
Recruitment Principles
As a government organisation, we adhere to the Civil Service Commission Recruitment Principles and we investigate any complaints received in relation to recruitment cases.
Working Pattern
This post is based in St Andrews House, Edinburgh. Our standard hours are 35 hours per week and we offer a range of flexible working options depending on the needs of the role, including Flexi-leave. In line with our current ways of working, our team follows a hybrid working approach, where colleagues use a mix of office based and remote working (working from home) depending on the requirements of the role and personal circumstances.
The post is a full-time role, but staff with different working patterns are invited to apply, and we will assess proposed working patterns against the business requirements for this post.
Equality Statement
Further Information
If you experience any difficulties accessing our website or completing the online application form, please contact the Resourcing Team via recruitment@socialsecurity.gov.scot
Apply before 23:55 pm on 2nd November 2026