Content Writer & Social Media Executive

ROLE PURPOSE

This is a hybrid role. You will write the content that brings people to The Migration and run the social media channels that keep them engaged. Roughly half your time will go to writing (website service pages, blogs, captions, scripts and email) and half to social media management (owning the content calendar, publishing, and making sure every channel posts on time and on brand).

Your goal is simple: consistent, accurate, high-quality content that turns Australian migration and education audiences into booked consultations.

KEY RESPONSIBILITIES

A. Content Writing (approx. 50%)

• Write and update website service pages for each visa and education service line (skilled/PR, partner, parent, employer-sponsored, student and graduate visas, and COE/enrolments), following the SEO brief from the SEO Team Lead.
  
• Write SEO blog articles and FAQ content targeting high-intent search terms, using keyword research from SEMrush and Google Search Console.
  
• Write social media copy: captions, carousel text, static post headlines, hooks and calls to action.
  
• Write short-form video scripts (Reels, TikTok, YouTube Shorts) in English and conversational Hinglish/Urdu, working with the video editors on delivery.
  
• Draft email (EDM) and WhatsApp broadcast copy for warm-database campaigns, such as visa-expiry reminders and Education-to-Visa cross-sell.
  
• Support ad copy for Meta and Google Ads when the Performance team needs it.
  
• Keep every piece accurate and compliant: no guarantees of visa outcomes, no misleading claims, and visa facts checked against official Department of Home Affairs sources and approved by the MARA agent before publishing where needed.
  

B. Social Media Management (approx. 50%)

• Own the monthly content calendar for The Migration's social channels (Facebook, Instagram, TikTok, LinkedIn and YouTube). Plan it at least two weeks ahead and get it approved by the Digital Marketing Manager.
  
• Publish and schedule all posts through Meta Business Suite and the company's scheduling tools. Make sure nothing goes out late, duplicated or off-brand.
  
• Brief the Graphic Designer and Video Editors with clear creative briefs and deadlines, and track every asset from brief to published.
  
• Keep the content mix balanced across service lines and funnel stages: awareness, education, trust (testimonials, success stories, team) and conversion (consultation offers).
  
• Track trends, visa policy updates and Australian migration news, and turn them into timely posts within 24 to 48 hours.
  
• Work with the Community & Engagement Lead so comments and DMs are answered quickly and lead-intent conversations go into GHL (GoHighLevel).
  
• Report weekly performance (reach, engagement, followers, link clicks, leads from social) to the Senior Data Analyst for the Weekly Business Review, and suggest one content experiment per month.
  
• Maintain the brand voice guide, caption templates and content library, so the team can work from one source of truth.
  

C. General

• Track all tasks and deadlines in Plane, our project management tool.
  
• Join weekly team meetings and share progress, blockers and ideas.
  
• Cover social media publishing and calendar duties when the Social Media Team Lead is on leave.
  

Requirements

Must have

• Bachelor's degree in Mass Communication, Marketing, English, Media Studies or a related field.
  
• 2 to 4 years of professional experience in content writing and social media management, ideally both in the same role.
  
• Excellent written English (Australian/UK spelling) with a clear, simple, persuasive style.
  
• Fluent in Urdu; able to write conversational Hindi/Urdu (Hinglish) scripts.
  
• Hands-on experience with Meta Business Suite and at least one scheduling tool; able to run a content calendar end to end.
  
• Working knowledge of SEO writing: keywords, headings, meta titles and descriptions, internal linking.
  
• A portfolio of published work: website pages or blogs and social media posts/scripts.
  
• Strong organisation, attention to detail and ability to manage multiple deadlines.
  

Nice to have

• Experience in immigration, education, study-abroad or other professional services marketing.
  
• Familiarity with SEMrush, Google Search Console, GA4, Canva and AI writing tools (used responsibly with fact-checking).
  
• Basic knowledge of Australian visa categories and the role of MARA-registered agents.
  
• Experience with a CRM such as GoHighLevel and a project tool such as Plane, ClickUp or Asana.
  

WHAT WE OFFER

• Competitive monthly salary, based on experience.
  
• Benefits as per company policy.
  
• A clear role in a growing marketing team working on real, measurable outcomes.
  
• Exposure to the Australian market and multi-channel marketing (SEO, Meta, Google Ads, CRM).
  
• A structured learning plan, monthly OKRs and regular one-to-ones with the Digital Marketing Manager.