Copywriter / Creative Strategist

Job title: Copywriter / Creative Strategist Employment Type: Full-Time Job Description How you'll make an impact? You'll transform AI-generated script drafts into polished, high-converting ad creatives that help client brands acquire customers at scale. Your strategic thinking will shape creative concepts, refine messaging, and ensure every script is compelling, compliant, and performance-driven. By improving both our creative output and our AI-powered workflows, you'll play a key role in helping us produce winning campaigns faster and more consistently. Role Overview: Client builds performance creative, paid social ad campaigns, for brands across GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health. We're looking for a Copywriter / Creative Strategist to work directly inside our Claude-based creative system, taking AI-drafted scripts and turning them into polished, sellable final scripts. This is a strategic role, not just a writing role. You'll help make the final call on ideas and scripts, and continuously improve how we use AI in our creative process. Key Responsibilities: Script Refinement Take AI-drafted scripts from our Claude-based system and rewrite/polish them into final, sellable ad scripts. Apply direct-to-consumer copywriting principles to sharpen hooks, angles, and calls to action. AI System Ownership Own the ongoing loop of refining and upgrading our Claude skill setup (prompts, skills, workflows) based on what's working and what's not. Identify gaps in our AI-assisted process and propose or build improvements. Research & Strategy Run research on the companies and products we're writing for, plus competitor research, to inform angle and script decisions. Stay current on trends within the client verticals we serve (GLP-1, TRT, ED, hair loss, HRT/menopause, mental health). Creative Decision-Making Function as a creative strategist: help make the final call on ideas, angles, and scripts, not just execute drafts. Partner with the editing team to make sure scripts translate into strong finished ads. Required Experience: Extensive direct-to-consumer (DTC) copywriting background. Experience writing scripts for short-form video or paid social ads. Strong research skills, comfortable digging into a company, product, and competitive landscape to inform creative direction. Comfortable working with AI tools (e.g., Claude) as part of a creative workflow. Preferred Qualifications: Meta ad copywriting and scripting experience. Telehealth or medical D2C copywriting experience. Experience building or refining AI prompt systems/skills for creative work. What You'll Bring to the Team: A strong point of view on what makes an ad angle work and the confidence to push back on weak scripts. A systems mindset: you want to make the AI-assisted process better every week, not just use it as-is. Comfort operating in compliance-conscious categories, balancing performance with what's actually allowed to be said. Schedule & Location Setup Location: Fully Remote Schedule: 9AM - 6PM Pacific Time