Creative Strategist

Overview: We’re looking for a Creative Strategist to develop performance-focused ad concepts for a range of ecommerce brands. In this role, you’ll research brands and their customers, identify strong creative opportunities, and turn those insights into clear briefs for static and video ads. You’ll also review creative performance, understand what’s working or not working, and use those learnings to guide the next round of testing. You’ll work closely with designers, video editors, copywriters, media buyers, and account managers, so clear communication and strong organization are important. What You’ll Do Research each brand, its products, customers, competitors, and market Understand customer pain points, desired outcomes, objections, and buying motivations Identify new creative angles and testing opportunities Develop hooks, headlines, ad concepts, and messaging directions Write clear briefs for static ads, videos, and other creative formats Make sure each brief clearly explains the audience, message, concept, and visual direction Review ad performance and identify patterns across angles, hooks, formats, and audiences Understand why a creative may be working or underperforming Recommend iterations, new concepts, and future tests based on performance Keep track of what has already been tested to avoid repetitive ideas Manage multiple brands, briefs, revisions, and deadlines Collaborate with designers, editors, copywriters, media buyers, and account managers Stay aware of advertising trends while keeping ideas relevant to each brand The 3 Main Must-Haves:- 1. Strong Creative Thinking You should be able to understand a product and its customer, then turn that information into clear and varied ad concepts. We’re looking for someone who can develop different angles and ideas, not just rewrite the same headline several ways. 2. Understanding of Creative Performance You should be comfortable reviewing ad results, identifying useful patterns, and using those learnings to decide what to test next. You don’t need to be a media buyer, but you should understand how creative contributes to attention, clicks, and purchases. 3. Strategic Planning and Ownership You should be able to take ownership of a brand’s creative direction, build clear testing plans, and decide which audiences, angles, messages, and formats to prioritize. You should also be proactive in identifying new opportunities and adjusting the strategy based on performance. What We’re Looking For Previous experience in creative strategy, ecommerce marketing, advertising, or a similar role Experience developing concepts for paid social ads Strong research, writing, and communication skills Ability to understand different customers and write for different audiences Ability to turn insights into clear, actionable briefs Comfortable reviewing performance and making recommendations Able to manage several projects and priorities at once Detail-oriented and reliable with deadlines Open to feedback and comfortable collaborating with a team Curious, proactive, and willing to keep learning Understanding of metrics such as CTR, CPA, ROAS, and conversion rate Nice to Have Experience working with direct-to-consumer ecommerce brands Familiarity with Meta advertising Experience creating both static and video concepts Experience working in an agency or managing multiple brands Familiarity with project management tools such as ClickUp What Success Looks Like Briefs are clear, thoughtful, and delivered on time Concepts are varied and based on real customer insights Designers and editors can easily understand and execute the ideas Creative recommendations are supported by performance learnings Testing becomes more organized and less repetitive Communication is clear, proactive, and dependable You can take ownership of assigned brands while collaborating with the wider team