Country Lead, Croatia (Google Official Ads Sales Representative)

Country Lead, Croatia (Google Official Ads Sales Representative)

Location: Zagreb, Croatia

Reports to: Country Director

Employment Entity: Coob Ads (Official Google Ads Sales Representative)

About the Role

Having successfully established its presence in Croatia over the past year, Coob Ads - operating as Google’s official Ads Sales Representative (ASR)—is looking for a Country Lead to partner directly with our Country Director in co-leading our next phase of market expansion.

As the commercial and operational leader for our local Google Ads sales team, you will drive digital media adoption among top-tier advertisers, navigate complex agency partnerships, and mentor a high-performing team.

If you bring elite commercial acumen, deep knowledge of the Croatian media landscape, and a strategic leadership mindset, this role offers direct ownership of our market growth.

Core Responsibilities

1. Commercial Growth & Client Strategy

• Drive Market Scale: Build on our 1-year foundation to accelerate revenue growth by expanding Google solution adoption across key agencies and direct clients.
• Shift Traditional Media Budgets: Strategically position Google ecosystem solutions (Search, YouTube, Display, Measurement, GMP) to reallocate offline media budgets into digital channels.
• Go-To-Market Execution: Define regional sales strategy and equip account teams with GTM frameworks, pitch materials, and commercial positioning to win high-impact deals.
• Market Leadership: Position Coob Ads and the Google Ads program as trusted market leaders through strategic educational initiatives, industry events, and C-level relationship building.

2. People Leadership & Mentorship

• Team Development: Mentor, upskill, and manage performance across junior and senior commercial team members.
• Executive Readiness: Build structured career pathways, elevate presentation/pitch standards, and foster a supportive, high-performing team culture.
• Performance Management: Translate regional business objectives into clear, actionable team OKRs and KPIs.

3. Operational Governance & Pipeline Management

• Pipeline & Revenue Accuracy: Oversee regional sales funnel health, establishing standards for CRM hygiene, forecasting accuracy, and management reporting.
• Quality Frameworks: Establish standardized account audit benchmarks to ensure optimal campaign strategy, account health, and ROI across client portfolios.
• Cross-Functional Alignment: Partner with central hub, product experts, and Google stakeholders to clear technical or commercial blockers.
• Executive Escalation: Serve as the local senior escalation point for key agency partners and high-priority accounts.

Required Qualifications

• Experience: 7+ to 12 years of commercial experience within media agencies, tech platforms, or digital publishers in Croatia
• Agency Network: Deep, practical experience with agency business models, alongside an extensive network of C-level agency executives, media buyers, and CMOs across Croatia.
• Leadership Track Record: 3+ years managing and mentoring high-performing sales or account management teams.
• Ecosystem Expertise: Strategic mastery of Google Ads and digital performance channels, with proven ability to advise clients on media strategy
• Commercial Acumen: Demonstrated success in consultative selling, executive presentations, agency pitches, and complex deal negotiation.
• Languages: Professional fluency (written and spoken) in both Croatian and English.
• Tools: Proficiency in CRM platforms, Google Workspace, and Microsoft Office tools.

Preferred Qualifications

• Experience managing agency partnerships or acting within an official ads sales representative setup.
• Familiarity with Programmatic solutions, Google Marketing Platform (GMP), or Business Intelligence (BI) reporting tools.

What We Offer

• Impactful Leadership Role: Direct ownership of Coob Ads official commercial presence and market expansion in Croatia.
• Competitive Package: Attractive base salary alongside a performance-aligned bonus structure.
• Continuous Growth: Direct access to Google product enablement, international training programs, and C-level networking opportunities across the region.
• Flexible Work Culture: Modern office environment in Zagreb with hybrid working arrangements.
• Eligibility to enroll in the company’s private health insurance plan begins upon the successful completion of the probation period.
• Meal and Transportation allowances
• 25 days of paid annual leave
• Educational budget (€250 quarterly)
• Holiday bonus